Pub Date : 2024-08-14DOI: 10.1080/15252019.2024.2383212
Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin
The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...
本研究调查了对话式人工智能（AI）代理为消费者提供的独特优势，包括社会效益和沟通诚意。此外...
{"title":"Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals","authors":"Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin","doi":"10.1080/15252019.2024.2383212","DOIUrl":"https://doi.org/10.1080/15252019.2024.2383212","url":null,"abstract":"The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142184665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-22DOI: 10.1080/15252019.2024.2375970
Xiaohan Hu, Kevin Wise
{"title":"Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness","authors":"Xiaohan Hu, Kevin Wise","doi":"10.1080/15252019.2024.2375970","DOIUrl":"https://doi.org/10.1080/15252019.2024.2375970","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"30 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-29DOI: 10.1080/15252019.2024.2346889
Chen Lou, Eunice Yee Si Goh, Dianna Chang, Hui Lei Tan, Xin Yi Yap, Xiaoyan Zhang
Guided by existing brand-activism literature, this study investigates the rising phenomenon of brands taking a public stance on controversial issues to advocate for societal changes. Based on one-o...
{"title":"What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness","authors":"Chen Lou, Eunice Yee Si Goh, Dianna Chang, Hui Lei Tan, Xin Yi Yap, Xiaoyan Zhang","doi":"10.1080/15252019.2024.2346889","DOIUrl":"https://doi.org/10.1080/15252019.2024.2346889","url":null,"abstract":"Guided by existing brand-activism literature, this study investigates the rising phenomenon of brands taking a public stance on controversial issues to advocate for societal changes. Based on one-o...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141547521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-02DOI: 10.1080/15252019.2024.2335398
Zeph M. C. van Berlo, Xulan Chen
Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This stud...
{"title":"Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects","authors":"Zeph M. C. van Berlo, Xulan Chen","doi":"10.1080/15252019.2024.2335398","DOIUrl":"https://doi.org/10.1080/15252019.2024.2335398","url":null,"abstract":"Gamified advertising formats are increasingly used to facilitate consumer interactions with a brand. Advergames in particular are believed to be an effective type of gamified advertising. This stud...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140926343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.1080/15252019.2024.2325408
E. Kim, Esther Thorson, Margaret Duffy, Heather Shoenberger
{"title":"Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure","authors":"E. Kim, Esther Thorson, Margaret Duffy, Heather Shoenberger","doi":"10.1080/15252019.2024.2325408","DOIUrl":"https://doi.org/10.1080/15252019.2024.2325408","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"42 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140661310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.1080/15252019.2024.2337057
Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers, J. F. Willett
{"title":"Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes","authors":"Weilu Zhang, Ting-Hao Tsou, Shelly Rodgers, J. F. Willett","doi":"10.1080/15252019.2024.2337057","DOIUrl":"https://doi.org/10.1080/15252019.2024.2337057","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"54 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140660842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-24DOI: 10.1080/15252019.2024.2320343
Alexander E Carter, M. Hoy
{"title":"We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications","authors":"Alexander E Carter, M. Hoy","doi":"10.1080/15252019.2024.2320343","DOIUrl":"https://doi.org/10.1080/15252019.2024.2320343","url":null,"abstract":"","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"15 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140661505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-12DOI: 10.1080/15252019.2024.2329134
Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai, Judit Tessényi
During the pandemic, social media influencers were facing the challenge of balancing financial interests while publishing relevant content about the virus. This article explores how consumers would...
{"title":"Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message","authors":"Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai, Judit Tessényi","doi":"10.1080/15252019.2024.2329134","DOIUrl":"https://doi.org/10.1080/15252019.2024.2329134","url":null,"abstract":"During the pandemic, social media influencers were facing the challenge of balancing financial interests while publishing relevant content about the virus. This article explores how consumers would...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"116 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-03DOI: 10.1080/15252019.2024.2316114
Mathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen
This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commer...
{"title":"Exploring Influencers’ Commercial Content on Instagram","authors":"Mathilde Hogsnes, Tor-Morten Grønli, Kjeld Hansen","doi":"10.1080/15252019.2024.2316114","DOIUrl":"https://doi.org/10.1080/15252019.2024.2316114","url":null,"abstract":"This study, which explored how commercial products and services are displayed by different influencer categories on Instagram, was motivated by the need for a more transparent picture of the commer...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-03DOI: 10.1080/15252019.2024.2313721
Jiemin Looi, Lee Ann Kahlor
The prominence and profitability of influencer marketing have facilitated a proliferation of virtual influencers—fictitious digital personalities created and managed using artificial intelligence. ...
影响者营销的重要性和盈利能力促进了虚拟影响者的激增--利用人工智能创建和管理的虚构数字人物。...
{"title":"Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram","authors":"Jiemin Looi, Lee Ann Kahlor","doi":"10.1080/15252019.2024.2313721","DOIUrl":"https://doi.org/10.1080/15252019.2024.2313721","url":null,"abstract":"The prominence and profitability of influencer marketing have facilitated a proliferation of virtual influencers—fictitious digital personalities created and managed using artificial intelligence. ...","PeriodicalId":37217,"journal":{"name":"Journal of Interactive Advertising","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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