{"title":"Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers","authors":"Yijun Liu, Isaac Kofi Mensah","doi":"10.1177/02666669241277153","DOIUrl":null,"url":null,"abstract":"The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize mobile commerce systems is vital. This study thus examined the factors that drive Chinese consumers to adopt m-commerce. The Technology Acceptance Model (TAM) was utilized as the theoretical foundation while the analysis was completed with AMOS using structural equation model techniques. The results have demonstrated that perceived usefulness and perceived ease of use influence m-commerce adoption intentions. Also, service quality along with security, and privacy, were found to significantly drive mobile commerce adoption intentions. Perceived risk showed a significant but negative impact on adoption intentions of m-commerce. Familiarity showed a significant positive three-dimensional impact on PU, PEOU, and m-commerce adoption intentions. The theoretical and managerial repercussions of these results on m-commerce development and diffusion are discussed.","PeriodicalId":47137,"journal":{"name":"Information Development","volume":"23 1","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Development","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02666669241277153","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize mobile commerce systems is vital. This study thus examined the factors that drive Chinese consumers to adopt m-commerce. The Technology Acceptance Model (TAM) was utilized as the theoretical foundation while the analysis was completed with AMOS using structural equation model techniques. The results have demonstrated that perceived usefulness and perceived ease of use influence m-commerce adoption intentions. Also, service quality along with security, and privacy, were found to significantly drive mobile commerce adoption intentions. Perceived risk showed a significant but negative impact on adoption intentions of m-commerce. Familiarity showed a significant positive three-dimensional impact on PU, PEOU, and m-commerce adoption intentions. The theoretical and managerial repercussions of these results on m-commerce development and diffusion are discussed.
期刊介绍:
Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.