Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers

IF 2 4区 管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Information Development Pub Date : 2024-09-10 DOI:10.1177/02666669241277153
Yijun Liu, Isaac Kofi Mensah
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Abstract

The ubiquitous nature of mobile handsets is enhancing consumers’ shopping experience and thus encouraging extensive m-commerce adoption. The personality traits of the users of m-commerce vary and thus understanding the perspective of people to utilize mobile commerce systems is vital. This study thus examined the factors that drive Chinese consumers to adopt m-commerce. The Technology Acceptance Model (TAM) was utilized as the theoretical foundation while the analysis was completed with AMOS using structural equation model techniques. The results have demonstrated that perceived usefulness and perceived ease of use influence m-commerce adoption intentions. Also, service quality along with security, and privacy, were found to significantly drive mobile commerce adoption intentions. Perceived risk showed a significant but negative impact on adoption intentions of m-commerce. Familiarity showed a significant positive three-dimensional impact on PU, PEOU, and m-commerce adoption intentions. The theoretical and managerial repercussions of these results on m-commerce development and diffusion are discussed.
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利用扩展技术接受模型了解中国消费者的移动商务行为采纳意向
移动手机无处不在的特性提升了消费者的购物体验,从而鼓励了移动商务的广泛应用。移动商务用户的个性特征各不相同,因此了解人们使用移动商务系统的角度至关重要。因此,本研究探讨了促使中国消费者采用移动商务的因素。研究采用了技术接受模型(TAM)作为理论基础,并利用结构方程模型技术通过 AMOS 完成了分析。结果表明,感知有用性和感知易用性会影响移动电子商务的采用意向。此外,服务质量、安全性和隐私也对移动商务的采用意向有显著的推动作用。感知风险对移动商务的采用意向有明显的负面影响。熟悉程度对 PU、PEOU 和移动商务采纳意向有明显的正向三维影响。本文讨论了这些结果对移动电子商务发展和传播的理论和管理影响。
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来源期刊
Information Development
Information Development INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
5.10
自引率
5.30%
发文量
40
期刊介绍: Information Development is a peer-reviewed journal that aims to provide authoritative coverage of current developments in the provision, management and use of information throughout the world, with particular emphasis on the information needs and problems of developing countries. It deals with both the development of information systems, services and skills, and the role of information in personal and national development.
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