Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation

IF 5.1 3区 管理学 Q1 BUSINESS Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-09-11 DOI:10.3390/jtaer19030116
Yang Yao, Mengru Shen, Kai Yang, Yiwen Gao
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Abstract

Bulk logistics is an important part of the modern logistics system. The degree of digital transformation of bulk logistics has a significant gap compared with other logistics forms. Combined with the successful experience of digital transformation, value co-creation may become one of the key strategies to solve the problem of digital transformation of bulk logistics. This study formulates a four-party evolutionary game model to analyze the strategic choices and the stability of strategy combinations in value co-creation activities among bulk logistics enterprises and related entities and conducts numerical simulation analysis to explore the factors affecting the outcomes of the proposed game. The numerical results demonstrate that the bulk logistics enterprises and government departments are the key players in the game form that drive the success of value co-creation activities, and the additional costs required by various enterprises and the policies and financial support from government departments are key factors affecting strategic choices. Our findings can serve as a reference for bulk logistics enterprises.
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数字化转型中大宗物流企业价值共创行为的四方进化博弈分析
大宗物流是现代物流系统的重要组成部分。与其他物流形式相比,大宗物流的数字化转型程度还有很大差距。结合数字化转型的成功经验,价值共创或将成为解决大宗物流数字化转型问题的关键策略之一。本研究建立了一个四方演化博弈模型,分析了大宗物流企业及相关主体在价值共创活动中的战略选择和战略组合的稳定性,并通过数值模拟分析探讨了影响博弈结果的因素。数值结果表明,大宗物流企业和政府部门是博弈形式中推动价值共创活动成功的关键角色,而各企业所需的额外成本以及政府部门的政策和资金支持是影响战略选择的关键因素。我们的研究结果可为大宗物流企业提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.50
自引率
3.60%
发文量
67
期刊介绍: The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.
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