From permissive to resistive tactics: How audience members engage with and make sense of datafied journalism

Liisa Ovaska
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Abstract

While audience data are pivotal to producing journalism, audiences’ perspectives on the issue have received relatively little attention. Addressing this gap, the paper examines audience members’ tactics for making sense of and engaging with the datafied journalism into which they contribute with their data. Empirically grounded in group interviews and instant-messaging group chats with 21 readers of prominent Finnish tabloid Iltalehti, the author identified four tactics, along a continuum from permissive to resistive: an audience member may 1) happily benefit from datafied journalism; 2) be resigned to it yet reflect critically on it; 3) act to prevent effects on personal news-consumption patterns, by curating the content; or 4) entirely restrain themselves from engaging with it. Awareness of these tactics, which help individuals cope with and navigate the datafied-journalism landscape, facilitates grasping the factors in audiences’ relations to datafied journalism and, thereby, understanding their consumption of news and their relationship with journalism.
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从放任策略到抵制策略:受众如何参与和理解数据化新闻报道
虽然受众数据对新闻报道的制作至关重要,但受众对这一问题的看法却很少受到关注。为了弥补这一不足,本文研究了受众如何理解并参与数据化新闻报道。通过与芬兰著名小报《Iltalehti》的21名读者进行小组访谈和即时通讯群聊,作者总结出了四种策略,即从允许到抵制的连续统一体:受众可能1)乐于从数据化新闻中获益;2)对其逆来顺受,但对其进行批判性反思;3)通过策划内容来防止对个人新闻消费模式产生影响;或4)完全克制自己,不参与其中。了解这些有助于个人应对和驾驭数据化新闻的策略,有助于把握受众与数据化新闻关系的各种因素,从而理解他们的新闻消费及其与新闻业的关系。
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来源期刊
CiteScore
5.80
自引率
7.10%
发文量
98
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