Small firm internationalization using digital platforms: an assessment and future research directions

IF 4.8 3区管理学 Q1 BUSINESS International Marketing Review Pub Date : 2024-08-21 DOI:10.1108/imr-10-2023-0280

Angela Da Rocha, Luiza Neves da Fonseca, Clarice Secches Kogut

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Abstract

Purpose

This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms.

Design/methodology/approach

The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023.

Findings

The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization.

Originality/value

There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

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利用数字平台实现小企业国际化：评估与未来研究方向

目的本研究探讨了现有文献是如何研究小型企业借助数字平台进入国际市场这一问题的。本文对小型企业利用数字平台实现国际化的情况进行了系统的文献综述。研究结果本研究提供了（1）对所选论文的描述性分析，包括论文的时间和空间分布、方法、理论视角以及所研究的平台类型；（2）以叙事性综述结构对文章内容进行定性分析，最终形成了一个关于数字平台在小型企业国际化中的作用的主要发现和建议研究问题的综合框架。原创性/价值针对这一现象的研究数量仍然非常有限，最近有几位学者呼吁进一步开展研究。本文汇编、综合、分析并整合了有关数字平台推动中小企业国际化的实证文献，为今后推进研究提供了可能的途径。

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来源期刊

International Marketing Review BUSINESS-

CiteScore

8.70

自引率

12.00%

发文量

期刊介绍： International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.