Tracing the History of Digital Fashion

IF 2.4 4区 管理学 Q3 BUSINESS Clothing and Textiles Research Journal Pub Date : 2024-09-14 DOI:10.1177/0887302x241283504
Adil Boughlala, Anneke Smelik
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Abstract

This article provides the short and non-linear history of digital fashion, arguing that it is entangled with the development of digital environments and virtual worlds. Unlike material clothes, digital fashion end products are created digitally, for digital use. Digital fashion can range from digital skins for gamified environments or virtual influencers to superimposed images, Augmented Reality filters, Non-Fungible Tokens (NFTs), and digital twins or phygital fashion. We trace the emergence and development of digital fashion through pivotal themes: from its relation to virtual worlds, the Internet, and e-commerce, to the implementation of avatars and fashion in videogames, to the commercially led digital fashion industry that has emerged in the past few years in what is called Web 3.0, and finally, we look at the recent surge of interest in artificial intelligence and its potential complications for digital fashion.
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追溯数字时尚的历史
本文介绍了数字时尚简短而非线性的历史,认为数字时尚与数字环境和虚拟世界的发展息息相关。与物质服装不同,数字时尚的终端产品是以数字方式创建的,供数字使用。数字时尚的范围从游戏化环境或虚拟影响者的数字皮肤,到叠加图像、增强现实滤镜、不可篡改代币(NFT),以及数字双胞胎或phygital 时尚。我们将通过以下关键主题追溯数字时尚的出现和发展:从数字时尚与虚拟世界、互联网和电子商务的关系,到电子游戏中化身和时尚的实现,再到过去几年在所谓的 Web 3.0 中出现的以商业为主导的数字时尚产业,最后,我们将审视近期人工智能兴趣的激增及其对数字时尚的潜在影响。
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来源期刊
CiteScore
5.30
自引率
5.30%
发文量
12
期刊介绍: Published quarterly, Clothing & Textiles Research Journal strives to strengthen the research base in clothing and textiles, facilitate scholarly interchange, demonstrate the interdisciplinary nature of the field, and inspire further research. CTRJ publishes articles in the following areas: •Textiles, fiber, and polymer science •Aesthetics and design •Consumer Theories and Behavior •Social and psychological aspects of dress or educational issues •Historic and cultural aspects of dress •International/retailing/merchandising management and industry analysis
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