Technological optimism surpasses fear of missing out: A multigroup analysis of presumed media influence on generative AI technology adoption across varying levels of technological optimism

IF 9 1区心理学 Q1 PSYCHOLOGY, EXPERIMENTAL Computers in Human Behavior Pub Date : 2024-10-02 DOI:10.1016/j.chb.2024.108466

Xiaodong Yang , Bing Song , Liang Chen , Shirley S. Ho , Jin Sun

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Abstract

Drawing upon the influence of presumed media influence (IPMI) model, this study investigates indirect media effects on individuals' intentions to adopt generative AI technology, with a further examination of how variations in technological optimism impact the relationships within the IPMI model. Findings from a national survey of 1061 respondents confirmed the existence of presumed media influence in the context of generative AI technology, as individuals’ attention to generative AI technology related media content influenced their presumptions about how others use it, subsequently affecting their adoption intentions through social norm perception, attitude change, and the fear of missing out. Furthermore, a multigroup comparison uncovers divergent presumed media effects on generative AI technology adoption between subgroups characterized by their differing levels of technological optimism, in which high technological optimism was found to trump fear of missing out in driving its adoption.

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技术乐观主义超越了对错过的恐惧：对不同技术乐观程度的媒体对采用人工智能生成技术的假定影响的多组分析

本研究借鉴假定媒体影响（IPMI）模型，调查了媒体对个人采用生成式人工智能技术意向的间接影响，并进一步研究了技术乐观程度的变化如何影响 IPMI 模型中的关系。一项针对 1061 名受访者的全国性调查结果表明，在生成式人工智能技术的背景下存在着假定的媒体影响，因为个人对生成式人工智能技术相关媒体内容的关注影响了他们对他人如何使用该技术的假定，进而通过社会规范认知、态度转变和害怕错过等因素影响了他们的采用意愿。此外，通过多组比较发现，在技术乐观程度不同的亚组之间，假定的媒体对采用人工智能技术的影响是不同的，其中发现技术乐观程度高的亚组在推动采用人工智能技术方面胜过害怕错过的亚组。

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来源期刊

Computers in Human Behavior Multiple-

CiteScore

19.10

自引率

4.00%

发文量

381

审稿时长

40 days

期刊介绍： Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.