The rich get richer: Derivative revenue as a catalyst for bike-sharing subscription services

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Abstract

By leveraging the derived revenue from subscription services, our study investigates the feasibility of shared bicycle platforms using pricing strategies for these services to enhance their market competitiveness. We establish that, in scenarios where platforms set prices independently, the derived revenue can effectively counterbalance the potential deficits stemming from service expenditures. In a market dominated by exclusive subscription services, an overemphasis on the locking effects can precipitate a mutually detrimental outcome. In a non-exclusive context, the substantial derived revenue can engender a Matthew Effect. Platforms endowed with elevated availability rates are positioned to perpetuate the expansion of their inherent advantages, progressively eroding the market share of their counterparts with diminished availability rates through strategic encroachment. Additionally, we elucidate the strategic dynamics within a competitive platform landscape, underscoring the imperative for platforms to meticulously evaluate their derived revenue scale and devise strategic choices that resonate with their distinctive advantages.
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富者愈富:衍生收入是共享单车订购服务的催化剂
通过利用订阅服务的衍生收入,我们的研究探讨了共享单车平台利用这些服务的定价策略来增强其市场竞争力的可行性。我们发现,在平台独立定价的情况下,衍生收入可以有效抵消服务支出可能产生的赤字。在由独家订阅服务主导的市场中,过分强调锁定效应可能会造成互害的结果。在非独占的情况下,可观的衍生收入会产生马太效应。拥有较高可用率的平台会不断扩大其固有优势,通过战略蚕食逐步侵蚀可用率较低的平台的市场份额。此外,我们还阐明了平台竞争格局中的战略动态,强调平台必须仔细评估其衍生收入规模,并制定与其独特优势相呼应的战略选择。
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来源期刊
CiteScore
16.20
自引率
16.00%
发文量
285
审稿时长
62 days
期刊介绍: Transportation Research Part E: Logistics and Transportation Review is a reputable journal that publishes high-quality articles covering a wide range of topics in the field of logistics and transportation research. The journal welcomes submissions on various subjects, including transport economics, transport infrastructure and investment appraisal, evaluation of public policies related to transportation, empirical and analytical studies of logistics management practices and performance, logistics and operations models, and logistics and supply chain management. Part E aims to provide informative and well-researched articles that contribute to the understanding and advancement of the field. The content of the journal is complementary to other prestigious journals in transportation research, such as Transportation Research Part A: Policy and Practice, Part B: Methodological, Part C: Emerging Technologies, Part D: Transport and Environment, and Part F: Traffic Psychology and Behaviour. Together, these journals form a comprehensive and cohesive reference for current research in transportation science.
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