When a bleak future comes closer: interaction effects of emotion and temporal distance framing in climate change communication.

Abstract

Given the widespread use of emotional and distance framing in climate change communication, this study investigated how these strategies interact to influence perceptions and behaviors related to climate change. Guided by the Situational Theory of Problem Solving and through an experimental survey, the research revealed that fear-inducing messages led to greater recognition of problems and involvement when combined with short-term temporal frames, compared to hope-inducing messages. These findings suggest that the effects of emotional appeals are conditioned on the temporal distance of the issue highlighted in climate change communication, offering a more nuanced understanding of the differentiated effects of fear and hope appeals and practical insights for crafting persuasive messages.