{"title":"Does gamified training improve training performance? A dual-pathway moderated mediation model","authors":"Song Liu, Hao Zhou","doi":"10.1016/j.jbusres.2024.115086","DOIUrl":null,"url":null,"abstract":"<div><div>Although gamification has grown in popularity in organizational training, scientific evidence verifying the benefits of gamified training is mixed, and the underlying mechanisms of it on training outputs remain unclear. Drawing upon the technology-enhanced training effectiveness model and cognitive-affective personality system theory, this research constructs a dual-pathway moderated mediation model explaining how gamified training shapes training performance, including knowledge, skills, and attitudes (KSAs). Adopting a randomized field experiment, the results indicated that gamified training significantly promoted knowledge and attitudes via enhancing goal commitment and perceived enjoyment, but exerted no significant influence on skills. Moreover, need for achievement moderated the effect of gamified training on goal commitment and its indirect effect on KSAs via goal commitment. Furthermore, hedonic need moderated the effect of gamified training on perceived enjoyment and its indirect effect on knowledge and attitudes via perceived enjoyment. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115086"},"PeriodicalIF":10.5000,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296324005903","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Although gamification has grown in popularity in organizational training, scientific evidence verifying the benefits of gamified training is mixed, and the underlying mechanisms of it on training outputs remain unclear. Drawing upon the technology-enhanced training effectiveness model and cognitive-affective personality system theory, this research constructs a dual-pathway moderated mediation model explaining how gamified training shapes training performance, including knowledge, skills, and attitudes (KSAs). Adopting a randomized field experiment, the results indicated that gamified training significantly promoted knowledge and attitudes via enhancing goal commitment and perceived enjoyment, but exerted no significant influence on skills. Moreover, need for achievement moderated the effect of gamified training on goal commitment and its indirect effect on KSAs via goal commitment. Furthermore, hedonic need moderated the effect of gamified training on perceived enjoyment and its indirect effect on knowledge and attitudes via perceived enjoyment. Theoretical and practical implications are discussed.
期刊介绍:
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.