I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being

IF 11 1区 管理学 Q1 BUSINESS Journal of Retailing and Consumer Services Pub Date : 2024-12-03 DOI:10.1016/j.jretconser.2024.104167
Md. Jakir Hossain , Hyo Jung (Julie) Chang , Robert Paul Jones
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Abstract

Clothing plays a crucial role in shaping a consumer's self-perception and identity, particularly through its fit, which influences how comfortable and confident one feels in one's appearance. Given the importance of fit, this study aims to examine how fit characteristics affect consumers' self-evaluations and how these evaluations influence confident clothing decisions and psychological well-being by applying the self-discrepancy theory. Data were gathered from a sample of 502 fashion consumers. The findings from the partial least squares structural equation modeling showed that self-discrepancy acts as a mediator between consumers' self-evaluation and their psychological responses. A multi-group analysis revealed the strong mediating role of self-discrepancy on the relationship between self-evaluation and body satisfaction for males. These findings have significant theoretical and practical implications for the fashion industry in the context of fit characteristics, offering valuable insights into consumer decision-making processes.
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我买了,感觉很好!一项与自信着装决定和心理健康相关的合身因素和自我评价的研究
服装在塑造消费者的自我认知和身份认同方面起着至关重要的作用,尤其是通过它的合身程度,这影响到一个人对自己外表的舒适和自信程度。鉴于合身的重要性,本研究旨在运用自我差异理论探讨合身特征如何影响消费者的自我评价,以及这些评价如何影响自信的服装决策和心理健康。数据收集自502名时尚消费者的样本。偏最小二乘结构方程模型的结果表明,自我差异在消费者自我评价与心理反应之间起中介作用。一项多群体分析显示,自我差异在男性自我评价与身体满意度的关系中起着很强的中介作用。这些发现对时尚行业在合身特征的背景下具有重要的理论和实践意义,为消费者决策过程提供了有价值的见解。
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来源期刊
CiteScore
20.40
自引率
14.40%
发文量
340
审稿时长
20 days
期刊介绍: The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.
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