Blockchain traceability and agri-food appeal: A task-technology fit perspective

IF 4.9 1区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Food Quality and Preference Pub Date : 2025-05-01 Epub Date: 2024-12-07 DOI:10.1016/j.foodqual.2024.105400

Liwei Pan , Baofeng Huo , Xianpei Hong

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Abstract

Food safety is a worldwide concern, and ensuring traceability within the agricultural supply chain is crucial. To improve the quality of agricultural products, many agribusinesses are implementing blockchain technology for traceability, yet academic research in this area remains sparse. This study employs a mixed-methods approach to investigate how blockchain traceability technology fits with food safety assessment and influences the attractiveness of agri-food. Firstly, we identify the essential features of blockchain traceability technology and the technological concerns that assist consumers in recognizing food safety through interviews conducted with 30 participants. Secondly, drawing from the qualitative insights, we develop a theoretical model based on task-technology fit theory and analyze data from 450 survey respondents to assess how this fit, along with technology concerns, impacts the appeal of agricultural products. Our research offers significant practical insights for the implementation of blockchain traceability technology and the design of traceability interfaces.

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区块链可追溯性和农业食品吸引力：任务-技术契合的视角

食品安全是一个全球关注的问题，确保农业供应链的可追溯性至关重要。为了提高农产品的质量，许多农业企业正在实施区块链技术以实现可追溯性，但在这一领域的学术研究仍然很少。本研究采用混合方法探讨区块链可追溯技术如何适应食品安全评估，以及如何影响农业食品的吸引力。首先，通过对30名参与者的访谈，我们确定了区块链可追溯技术的基本特征以及帮助消费者识别食品安全的技术关注点。其次，在定性分析的基础上，我们建立了一个基于任务-技术契合理论的理论模型，并分析了450名调查对象的数据，以评估这种契合以及技术关注如何影响农产品的吸引力。我们的研究为区块链可追溯技术的实现和可追溯接口的设计提供了重要的实践见解。

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来源期刊

Food Quality and Preference 工程技术-食品科技

CiteScore

10.40

自引率

15.10%

发文量

263

审稿时长

38 days

期刊介绍： Food Quality and Preference is a journal devoted to sensory, consumer and behavioural research in food and non-food products. It publishes original research, critical reviews, and short communications in sensory and consumer science, and sensometrics. In addition, the journal publishes special invited issues on important timely topics and from relevant conferences. These are aimed at bridging the gap between research and application, bringing together authors and readers in consumer and market research, sensory science, sensometrics and sensory evaluation, nutrition and food choice, as well as food research, product development and sensory quality assurance. Submissions to Food Quality and Preference are limited to papers that include some form of human measurement; papers that are limited to physical/chemical measures or the routine application of sensory, consumer or econometric analysis will not be considered unless they specifically make a novel scientific contribution in line with the journal''s coverage as outlined below.