The interactions of multidimensional corporate reputations and disaster donation strategies: How a firm can be known for its sense of social responsibility embodied in disaster donations

IF 7.4 2区管理学 Q1 BUSINESS Long Range Planning Pub Date : 2025-02-01 DOI:10.1016/j.lrp.2024.102496

Zhi Li , Jia Xu , Qianwen Shao , Nengzhi Yao , Li Xia

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Abstract

We examine how the two dimensions of corporate reputation stock, i.e., generalized favorability (GF) and being known (BK), and disaster donation strategies, i.e., response time (RT) and donation level (DL), affect the corporate reputation increment, i.e., being known for the sense of social responsibility (SSR) embodied in corporate disaster donations (CDD). By analyzing 493 COVID-19 donations made by listed firms in China, we find that GF, BK, and DL can positively affect being known for the SSR embodied in CDD, while the RT has a negative effect. Meanwhile, the negative effect of BK is also revealed when GF is low. Additionally, the RT's positive effect is also revealed when GF and BK are low, while the DL's positive effect is weaker when GF is high. Furthermore, we discuss our contributions to research on corporate reputation and corporate social responsibility management.

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来源期刊

Long Range Planning Multiple-

CiteScore

13.00

自引率

7.10%

发文量

期刊介绍： Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.