The interactions of multidimensional corporate reputations and disaster donation strategies: How a firm can be known for its sense of social responsibility embodied in disaster donations

IF 6.3 2区管理学 Q1 BUSINESS Long Range Planning Pub Date : 2025-02-01 Epub Date: 2024-12-12 DOI:10.1016/j.lrp.2024.102496

Zhi Li , Jia Xu , Qianwen Shao , Nengzhi Yao , Li Xia

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Abstract

We examine how the two dimensions of corporate reputation stock, i.e., generalized favorability (GF) and being known (BK), and disaster donation strategies, i.e., response time (RT) and donation level (DL), affect the corporate reputation increment, i.e., being known for the sense of social responsibility (SSR) embodied in corporate disaster donations (CDD). By analyzing 493 COVID-19 donations made by listed firms in China, we find that GF, BK, and DL can positively affect being known for the SSR embodied in CDD, while the RT has a negative effect. Meanwhile, the negative effect of BK is also revealed when GF is low. Additionally, the RT's positive effect is also revealed when GF and BK are low, while the DL's positive effect is weaker when GF is high. Furthermore, we discuss our contributions to research on corporate reputation and corporate social responsibility management.

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多维企业声誉与灾难捐赠策略的相互作用：企业如何以其在灾难捐赠中体现的社会责任感而闻名

我们考察了企业声誉存量的两个维度，即广义好感度（GF）和知名度（BK），以及灾难捐赠策略，即响应时间（RT）和捐赠水平（DL），如何影响企业声誉增量，即企业灾难捐赠中体现的社会责任感（SSR）。通过对493家中国上市公司的COVID-19捐赠进行分析，我们发现GF、BK和DL对CDD所体现的SSR的知名度有正向影响，而RT则有负向影响。同时，当GF较低时，BK的负面影响也会显现出来。此外，当GF和BK较低时，RT的积极作用也会显现出来，而当GF较高时，DL的积极作用较弱。在此基础上，讨论了本文对企业声誉与企业社会责任管理研究的贡献。

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来源期刊

Long Range Planning Multiple-

CiteScore

13.00

自引率

7.10%

发文量

期刊介绍： Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.