The advancement of platform multinational enterprises (PMNEs) to the forefront of the world's largest business players has become one of the latest global economic trends. Adopting platform-based business models has not only radically transformed the operation of this new breed of MNEs but also challenged the foundations of the established theories of multinational enterprise. It is against this background that increasingly visible changes are taking place in the area of international production, which was traditionally seen as an inherent attribute of MNEs' activities. This paper aims to explore these changes arising from the platformization of multinational business. The work identified a number of the new characteristics that the rapid expansion of PMNEs conveys to the international production, including different mode of formation of the global production networks, specific governance mechanism based on orchestration of ecosystem participants and changing role of data in international production activities. The paper also highlights serious challenges that the complex intertwining of the new and traditional formats of international production generates for multinational incumbents in the context of their platformization. Given the current importance and fast-growing nature of PMNEs, it is suggested to extend the borders of the international production notion by including not only the traditional part controlled by classic MNEs through equity-based and non-equity instruments but also the new platform-based segment that covers production activities governed by global digital platforms.
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