Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect?

IF 7.5 1区 管理学 Q1 BUSINESS Industrial Marketing Management Pub Date : 2025-04-01 Epub Date: 2025-02-18 DOI:10.1016/j.indmarman.2025.02.010
Antony Paulraj , Lina Zhang , Murtaza Faruquee , Chandra Ade Irawan
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Abstract

Different combinations of product and process complexities could lead to different effects on internal disruptions within firms. Therefore, this paper aspires to understand how the symmetric and asymmetric combinations of product and process complexities could be beneficial for improving a firm's internal resilience capabilities. Additionally, we also evaluate the contingent effects of internal coordination and internal transparency on the effect of these complexities on internal disruptions. Using survey data collected from 291 manufacturing firms in the United Kingdom and the United States, we evaluate negative binomial regression models and the resulting response surfaces to test and present our hypotheses. Our results show that asymmetric combinations of product and process complexities lead to higher internal disruptions than symmetric combinations of product and process complexities. Additionally, both internal coordination and internal transparency seem to effectively moderate the impact of these complexities on internal disruptions. Essentially, these two contingencies could make the firm more resilient against internal disruptions. By testing both symmetric and asymmetric combinations of product and process complexities, our research makes novel contributions to the extant literature of operational complexity.
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产品和工艺复杂性对中断的影响:协调和透明度能否抵消这种影响?
产品和工艺复杂性的不同组合可能导致公司内部中断的不同影响。因此,本文渴望了解对称和不对称的产品和过程复杂性的组合如何有利于提高企业的内部弹性能力。此外,我们还评估了内部协调和内部透明度对这些复杂性对内部中断的影响的偶然影响。利用从英国和美国的291家制造企业收集的调查数据,我们评估了负二项回归模型和由此产生的响应面,以检验和提出我们的假设。我们的研究结果表明,产品和工艺复杂性的非对称组合比产品和工艺复杂性的对称组合导致更高的内部中断。此外,内部协调和内部透明度似乎有效地缓和了这些复杂性对内部中断的影响。从本质上讲,这两种突发事件可以使公司更有弹性地应对内部混乱。通过测试产品和过程复杂性的对称和非对称组合,我们的研究对现有的操作复杂性文献做出了新的贡献。
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来源期刊
CiteScore
17.30
自引率
20.40%
发文量
255
期刊介绍: Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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