{"title":"Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect?","authors":"Antony Paulraj , Lina Zhang , Murtaza Faruquee , Chandra Ade Irawan","doi":"10.1016/j.indmarman.2025.02.010","DOIUrl":null,"url":null,"abstract":"<div><div>Different combinations of product and process complexities could lead to different effects on internal disruptions within firms. Therefore, this paper aspires to understand how the symmetric and asymmetric combinations of product and process complexities could be beneficial for improving a firm's internal resilience capabilities. Additionally, we also evaluate the contingent effects of internal coordination and internal transparency on the effect of these complexities on internal disruptions. Using survey data collected from 291 manufacturing firms in the United Kingdom and the United States, we evaluate negative binomial regression models and the resulting response surfaces to test and present our hypotheses. Our results show that asymmetric combinations of product and process complexities lead to higher internal disruptions than symmetric combinations of product and process complexities. Additionally, both internal coordination and internal transparency seem to effectively moderate the impact of these complexities on internal disruptions. Essentially, these two contingencies could make the firm more resilient against internal disruptions. By testing both symmetric and asymmetric combinations of product and process complexities, our research makes novel contributions to the extant literature of operational complexity.</div></div>","PeriodicalId":51345,"journal":{"name":"Industrial Marketing Management","volume":"126 ","pages":"Pages 146-158"},"PeriodicalIF":7.8000,"publicationDate":"2025-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industrial Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0019850125000306","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Different combinations of product and process complexities could lead to different effects on internal disruptions within firms. Therefore, this paper aspires to understand how the symmetric and asymmetric combinations of product and process complexities could be beneficial for improving a firm's internal resilience capabilities. Additionally, we also evaluate the contingent effects of internal coordination and internal transparency on the effect of these complexities on internal disruptions. Using survey data collected from 291 manufacturing firms in the United Kingdom and the United States, we evaluate negative binomial regression models and the resulting response surfaces to test and present our hypotheses. Our results show that asymmetric combinations of product and process complexities lead to higher internal disruptions than symmetric combinations of product and process complexities. Additionally, both internal coordination and internal transparency seem to effectively moderate the impact of these complexities on internal disruptions. Essentially, these two contingencies could make the firm more resilient against internal disruptions. By testing both symmetric and asymmetric combinations of product and process complexities, our research makes novel contributions to the extant literature of operational complexity.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.