“An Archipelago of Signifiers”: Caribbean Genetic Test Reveal Videos and the Resistance of the Creole Imagination

IF 5.5 1区文学 Q1 COMMUNICATION Social Media + Society Pub Date : 2025-02-17 DOI:10.1177/20563051251319576

S. Nisa Asgarali-Hoffman

引用次数: 0

Abstract

This article presents an analysis of YouTube videos wherein creators reveal the results of their direct-to-consumer genetic ancestry tests. I analyze these reveal videos, their comment threads, and the role of YouTube in hosting these videos, to capture the popular discourse around the relationship between DNA and racial identity. By employing critical technocultural discourse analysis (CTDA), I explore how Caribbean content creators discuss racial identity, and how online discourses negotiate, codify, or disrupt neoliberal notions of racial authenticity. I focus on videos made by creators who self-identify as being from the Caribbean or of the Caribbean diaspora. By bringing the Caribbean existentialist thought of Stuart Hall and Édouard Glissant into my analysis, I explore how Caribbean creators employ what C. Rhonda Cobham-Sander deems “the Creole imagination” to interrogate notions of racial authenticity while de-/re-constructing racial identity in digital spaces.

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.