{"title":"The Effect of Sense of Community on Users' Continuance of Online Music Communities","authors":"Tao Zhou, Xiaochen Xu","doi":"10.4018/ijisss.308786","DOIUrl":null,"url":null,"abstract":"Due to the intense competition, retaining users and facilitating their continuance are crucial to the success of online music communities. The purpose of this research is to examine the effect of sense of community on users' continuance intention of online music communities. Structural equation modeling was adopted to conduct data analysis. The results indicated that social support and flow experience have significant effects on sense of community, which further affects continuance intention. The main limitation is that the results need to be generalized to other countries that had developed online music communities. This research disclosed the mechanism underlying users' continuance in online music communities, which represent an emerging application.","PeriodicalId":54045,"journal":{"name":"International Journal of Information Systems in the Service Sector","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Systems in the Service Sector","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijisss.308786","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0
Abstract
Due to the intense competition, retaining users and facilitating their continuance are crucial to the success of online music communities. The purpose of this research is to examine the effect of sense of community on users' continuance intention of online music communities. Structural equation modeling was adopted to conduct data analysis. The results indicated that social support and flow experience have significant effects on sense of community, which further affects continuance intention. The main limitation is that the results need to be generalized to other countries that had developed online music communities. This research disclosed the mechanism underlying users' continuance in online music communities, which represent an emerging application.
期刊介绍：
The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.
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