After the Tourists Depart: Visual Postmortem of a New Tourist Destination

IF 0.6 0 ARCHAEOLOGY Journal of Contemporary Archaeology Pub Date : 2020-11-24 DOI:10.1558/jca.37773
Sreedeep Bhattacharya
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引用次数: 1

Abstract

This essay explores multiple aspects of a domestic tourism boom that has occurred in Ladakh, India, over the past two decades. It considers the nature of tourism itself within the context of leisure as a commodity and how visual interventions and photographic practices brand a tourist destination as a consumable idea, making a case for the inseparability of image and destination and arguing that the constructed image of a destination attracts a collective gaze. This perspective is then applied to the consumerist trajectory/ tragedy of Ladakh, which since the economic liberalization of India has been visually negotiated through imageries of the area as a destination for adventure and exotica. This experience is enacted through the consumerist practices of packaged tourism, and through a visual exploration of material remains—the paper documents material leftovers discarded by tourists.
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游客离开后:一个新的旅游目的地的视觉剖析
这篇文章探讨了过去二十年来印度拉达克国内旅游热潮的多个方面。它考虑了旅游本身的本质,在休闲作为一种商品的背景下,以及视觉干预和摄影实践如何将旅游目的地作为一种可消费的理念,为图像和目的地的不可分割性提出了一个案例,并认为目的地的构建图像吸引了集体的目光。这一观点随后被应用于拉达克的消费主义轨迹/悲剧,自印度经济自由化以来,通过将该地区作为冒险和异国情调的目的地的图像进行视觉谈判。这种体验是通过包装旅游的消费主义实践,以及通过对材料残留物的视觉探索而实现的——游客丢弃的纸质文件和材料残余物。
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来源期刊
CiteScore
1.20
自引率
0.00%
发文量
14
期刊介绍: The Journal of Contemporary Archaeology is the first dedicated, international, peer-reviewed journal to explore archaeology’s specific contribution to understanding the present and recent past. It is concerned both with archaeologies of the contemporary world, defined temporally as belonging to the twentieth and early twenty-first centuries, as well as with reflections on the socio-political implications of doing archaeology in the contemporary world. In addition to its focus on archaeology, JCA encourages articles from a range of adjacent disciplines which consider recent and contemporary material-cultural entanglements, including anthropology, art history, cultural studies, design studies, heritage studies, history, human geography, media studies, museum studies, psychology, science and technology studies and sociology. Acknowledging the key place which photography and digital media have come to occupy within this emerging subfield, JCA includes a regular photo essay feature and provides space for the publication of interactive, web-only content on its website.
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