Changing stereotypes of partisans in the Trump Era

Abstract

Stereotypes of the two parties play an important role in political cognition, and a range of recent studies have examined the content and effects of partisan stereotypes. However, little work has studied change in partisan stereotypes over time. We address this question by comparing data on stereotypes of partisans collected before and after the Trump presidency, a time when we might expect individuals' images of the two parties to undergo significant change. Using a structural topic model, we compare responses to open-ended questions asking respondents to list words describing members of the two parties from 2016 and 2021. We find that partisan stereotypes in the 2021 sample are less group- and issue-based and focused more on personal traits. These results suggest that, during the Trump era, members of the mass public came to see the parties in more personalized, character-focused terms, potentially contributing to affective polarization.