{"title":"State Spectacles of Yoga: Invisible India and India Everywhere","authors":"Shameem Black","doi":"10.1080/00856401.2023.2135847","DOIUrl":null,"url":null,"abstract":"Abstract This essay investigates competing visibilities within a cultural practice that India has promoted as a privileged image of national identity: yoga. These competing perceptions, in which yoga can be seen as at once iconically and yet not uniquely Indian, pose a challenge for the Indian state in its management of yoga’s symbolic value. Analysing rhetoric from India’s nation-branding pursuits in the context of Western popular culture, I argue that the state manipulates visual regimes of yoga in ways that turn this spectre of Indian invisibility into a testament to Indian ubiquity. Invisibility as a problem is thus transformed into invisibility as a privilege, revealing how the potential fluidity across two different regimes of identity and power can render state fantasies more resilient.","PeriodicalId":46457,"journal":{"name":"South Asia-Journal of South Asian Studies","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asia-Journal of South Asian Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/00856401.2023.2135847","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This essay investigates competing visibilities within a cultural practice that India has promoted as a privileged image of national identity: yoga. These competing perceptions, in which yoga can be seen as at once iconically and yet not uniquely Indian, pose a challenge for the Indian state in its management of yoga’s symbolic value. Analysing rhetoric from India’s nation-branding pursuits in the context of Western popular culture, I argue that the state manipulates visual regimes of yoga in ways that turn this spectre of Indian invisibility into a testament to Indian ubiquity. Invisibility as a problem is thus transformed into invisibility as a privilege, revealing how the potential fluidity across two different regimes of identity and power can render state fantasies more resilient.