Soft Power of the Russian Federation: Instrumental and Perceptional Dimensions

Abstract

The article analyzes specifics of instrumental and perceptional dimensions of the soft power of Russia. The analysis of these dimensions is particularly relevant in terms of studying the likelihood of the fact that Russia may continue applying the soft power strategy of long-term external influence. The main tools of the instrumental foundation of Russia’s soft power have been analyzed. Russia’s position in the rankings of well-known international rating agencies have been compared. The comprehensive studies are considered to be promising, combining detailed analysis of the soft power tools in the domestic and foreign policy strategy of the Russian Federation and the way it is perceived by different target audiences. It is concluded that foreign countries and societies perception of the soft tools application (mostly perceived as propaganda) may affect Russia’s low position in international soft power and branding rankings.