ENVIRONMENTALIZATION OF PRODUCTION AND CONSUMPTION AMID GLOBALIZATION

Abstract

Topicality. National reproduction processes are interconnected amid markets` globalization. The environmentalization of production and consumption forms the basis for the creation of an environmentally safe environment of human existence and its livelihoods in a country and in the world as a whole. There are new problems and trends of production and consumption environmentalization amid global process` impact that require further analysis and determine the relevance of the study Aim and tasks. The aim of the article is to study the mutual influence of production and consumption environmentalization amid globalizations. The essence of environmentalization, its production and consumption trends, global processes` impact on environmentalization have been found out. Research results. The main environmental problems of Ukraine have been figured out in the article, i.e. water, air and soil pollution, fertility fall, significant amount of untreated and not recycled wastes at land fills Production and consumption environmentalization are an urgent issue for the development of internal and external markets. It is related to the environmental-biased businesses` development. It is a set of innovative changes in businesses` technical and technological activity, which contributes to the environmentally friendly and economically efficient business outcomes. It has been studied that among the forms of public assistance to businesses aimed to reduce their negative environmental impact, green tax allowance play stands out in the EU. The share of this tax in the state and local budgets of Ukraine has been analyzed. The lack of its restraining influence on environmental law violations as well as manufacturers` motivation who take care of the environment has been found out. The mutual influence and interdependence of production and consumption environmentalization, ambivalent impact of global processes on the consumption: due to the expanding consumption of environmentally friendly goods and services, and violations of low-income population`s consumption safety by supplying cheap environmentally hazardous goods produced by local and foreign manufacturers. The growth of external demand for domestic agro-industrial manufacturers` goods applying environmental certification and environmental marking to guarantee their production safety and promotion to the EU markets, and public procurement implementation had been analyzed. The significance of advertisement and other marketing activities of enterprises used to form environmentally conscious consumers and fuel the growth of their environmentally friendly products demand has been pointed out. Conclusion. Growth of environmental culture and education, national income and market capacity for environmentally friendly products, growing demand for more expensive, but health safe industrial and agricultural products, changing consumption structure drive joint efforts intensification at the national and international levels as for production and consumption of environmentally friendly goods. Domestic businesses` environmentalization contributes to the reproduction of a green ecosystem in Ukraine, saturation of internal and global markets by environmentally safe goods supplied by domestic producers. The state acts as a leader who stimulates environmentalization of public reproduction applying both direct and indirect impact methods.