{"title":"A study of households’ intention towards solar panel installation case study: villagers of the northern regions of Iran","authors":"S. Karimzadeh, S. Salehi","doi":"10.1080/23251042.2021.1927293","DOIUrl":null,"url":null,"abstract":"ABSTRACT Taking into account the devastating consequences of greenhouse gas emissions and therefore shifting energy from fossil fuels into renewable resources to achieve low-carbon societies has become one of the greatest challenges of our world. As a high-rate energy consumption country and carbon-intensive economy, Iran with its immense sun-kissed lands is greatly prone to develop the renewables’ share in its energy consumption basket. By implementing an integrated analytical model based on Diffusion of Innovation theory (DOI) and Technology Acceptance Model (TAM) this study has investigated households’ intention to apply solar panel technology for residential consumption. A total of 462 completed questionnaires were collected among villagers of Mazandaran to validate the proposed hypotheses by using structural equation modeling. Overall, a designed model that included the variables of compatibility, relative advantage, perceived ease of use (PEOU) and perceived usefulness (PU) explained 23% of the variances of households’ intention. While the results also confirmed significant paths from perceived usefulness (PU) and perceived ease of use (PEOU) to installation intention, the study concluded that due to the weaknesses in communication channels, lack of appropriate energy culture and unprepared social structure, achieving the objectives of solar panel development is a premature target for the current context.","PeriodicalId":54173,"journal":{"name":"Environmental Sociology","volume":"7 1","pages":"434 - 446"},"PeriodicalIF":2.4000,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/23251042.2021.1927293","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Sociology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/23251042.2021.1927293","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 6
Abstract
ABSTRACT Taking into account the devastating consequences of greenhouse gas emissions and therefore shifting energy from fossil fuels into renewable resources to achieve low-carbon societies has become one of the greatest challenges of our world. As a high-rate energy consumption country and carbon-intensive economy, Iran with its immense sun-kissed lands is greatly prone to develop the renewables’ share in its energy consumption basket. By implementing an integrated analytical model based on Diffusion of Innovation theory (DOI) and Technology Acceptance Model (TAM) this study has investigated households’ intention to apply solar panel technology for residential consumption. A total of 462 completed questionnaires were collected among villagers of Mazandaran to validate the proposed hypotheses by using structural equation modeling. Overall, a designed model that included the variables of compatibility, relative advantage, perceived ease of use (PEOU) and perceived usefulness (PU) explained 23% of the variances of households’ intention. While the results also confirmed significant paths from perceived usefulness (PU) and perceived ease of use (PEOU) to installation intention, the study concluded that due to the weaknesses in communication channels, lack of appropriate energy culture and unprepared social structure, achieving the objectives of solar panel development is a premature target for the current context.
期刊介绍：
Environmental Sociology is dedicated to applying and advancing the sociological imagination in relation to a wide variety of environmental challenges, controversies and issues, at every level from the global to local, from ‘world culture’ to diverse local perspectives. As an international, peer-reviewed scholarly journal, Environmental Sociology aims to stretch the conceptual and theoretical boundaries of both environmental and mainstream sociology, to highlight the relevance of sociological research for environmental policy and management, to disseminate the results of sociological research, and to engage in productive dialogue and debate with other disciplines in the social, natural and ecological sciences. Contributions may utilize a variety of theoretical orientations including, but not restricted to: critical theory, cultural sociology, ecofeminism, ecological modernization, environmental justice, organizational sociology, political ecology, political economy, post-colonial studies, risk theory, social psychology, science and technology studies, globalization, world-systems analysis, and so on. Cross- and transdisciplinary contributions are welcome where they demonstrate a novel attempt to understand social-ecological relationships in a manner that engages with the core concerns of sociology in social relationships, institutions, practices and processes. All methodological approaches in the environmental social sciences – qualitative, quantitative, integrative, spatial, policy analysis, etc. – are welcomed. Environmental Sociology welcomes high-quality submissions from scholars around the world.
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