{"title":"Anitta's ‘Girl from Rio’, Digital Fatigue, and Stereotype","authors":"K. Goldschmitt","doi":"10.1017/S1478572222000317","DOIUrl":null,"url":null,"abstract":"Abstract In May 2021, Brazilian pop-funk superstar Anitta released ‘Girl from Rio’. The song was based on the melodic foundation of the bossa nova song ‘The Girl from Ipanema’ that became a huge international hit at the end of the 1960s bossa nova craze. ‘Girl from Rio’ features trap beats on top of the familiar melody with a clear lyrical message that critiques international stereotypes of women from Brazil. When Anitta attempted to capture the US market through TikTok and a high-profile remix, much of her critique disappeared. This article employs the concept of ‘digital fatigue’ to explore how viral musical content loses crucial aspects of its meaning through circulation and endless embodied repetition. By focusing on how the repetition of viral musical media perpetuates stereotypes, it shows how the environment for transnational success requires easy associations to spread.","PeriodicalId":43259,"journal":{"name":"Twentieth-Century Music","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Twentieth-Century Music","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/S1478572222000317","RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"MUSIC","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract In May 2021, Brazilian pop-funk superstar Anitta released ‘Girl from Rio’. The song was based on the melodic foundation of the bossa nova song ‘The Girl from Ipanema’ that became a huge international hit at the end of the 1960s bossa nova craze. ‘Girl from Rio’ features trap beats on top of the familiar melody with a clear lyrical message that critiques international stereotypes of women from Brazil. When Anitta attempted to capture the US market through TikTok and a high-profile remix, much of her critique disappeared. This article employs the concept of ‘digital fatigue’ to explore how viral musical content loses crucial aspects of its meaning through circulation and endless embodied repetition. By focusing on how the repetition of viral musical media perpetuates stereotypes, it shows how the environment for transnational success requires easy associations to spread.
2021年5月，巴西流行放克巨星anita发行了《Girl from b里约热内卢》。这首歌的旋律基础是巴萨诺瓦歌曲“来自伊帕内玛的女孩”，这首歌在20世纪60年代末的巴萨诺瓦热潮中成为了一个巨大的国际热门歌曲。《来自b里约热内卢的女孩》在熟悉的旋律之上，以陷阱节拍为特色，清晰的抒情信息批判了国际上对巴西女性的刻板印象。当安妮塔试图通过TikTok和一款备受瞩目的混搭来占领美国市场时，她的许多批评都消失了。本文采用“数字疲劳”的概念来探讨病毒式音乐内容是如何通过循环和无休止的重复而失去其意义的关键方面的。通过关注病毒式音乐媒体的重复如何使刻板印象永久化，它展示了跨国成功的环境如何需要简单的联系来传播。
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