Sharing Economy: A Study on the Factors Influencing Users' Motivation to Use Ride Sharing Platforms

DeReMa Development Research of Management Jurnal Manajemen Pub Date : 2019-05-28 DOI:10.19166/DEREMA.V14I1.1367

Rosdiana Sijabat

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引用次数: 12

Abstract

This research is intended to explore sharing economy, particularly ride sharing. The study aims to identify the impact of four factors—economic, social, environmental, and technological—on individuals' motivation and decision to use three ride sharing platforms: UBER, GRAB and Go-JEK in Indonesia. Based on available literature, four research hypotheses are tested, namely that (1) economic factors; (2) social factors;(3) environmental factors; and (4) technological factors have positive influence on individuals' motivation and decision to use ride sharing services. Primary and secondary data are used to answer the research questions. Primary data were obtained through an online survey of 355 respondents, while secondary data were obtained from various related literatures. The research is both descriptive and quantitative in nature, the empirical analysis suggest that economic, social, environmental, and technological factors are positively associated with users' decision to use ride sharing.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk mengeksplorasi konsep sharing economy, khususnya ride sharing. Secara khusus, studi ini bertujuan untuk mengidentifikasi pengaruh dari empat factor, yaitu faktor ekonomi, sosial, lingkungan, dan teknologi terhadap motivasi dan keputusan individu untuk menggunakan tiga platform perjalanan bersama: UBER, GRAB, dan Go-JEK di Indonesia. Berdasarkan literatur yang tersedia, empat hipotesis penelitian diuji, yaitu bahwa (1) faktor ekonomi; (2) faktor sosial; (3) faktor lingkungan; dan (4) faktor teknologi memiliki pengaruh positif terhadap motivasi dan keputusan individu untuk menggunakan layanan ride sharing. Data primer dan sekunder digunakan untuk menjawab pertanyaan penelitian. Data primer diperoleh melalui survei online terhadap 355 responden, sedangkan data sekunder diperoleh dari berbagai literatur terkait. Penelitian ini bersifat deskriptif dan kuantitatif, analisis empiris menunjukkan bahwa faktor ekonomi, sosial, lingkungan, dan teknologi secara positif terkait dengan keputusan pengguna untuk menggunakan berbagi perjalanan.

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共享经济：影响用户使用拼车平台动机的因素研究

本研究旨在探讨共享经济，尤其是拼车。这项研究旨在确定四个因素——经济、社会、环境和技术——对个人使用三个拼车平台的动机和决定的影响：印尼的UBER、GRAB和Go JEK。基于现有文献，检验了四个研究假设，即（1）经济因素（2）社会因素；（3）环境因素；（4）技术因素对个人使用拼车服务的动机和决策有积极影响。主要和次要数据用于回答研究问题。主要数据是通过对355名受访者的在线调查获得的，而次要数据是从各种相关文献中获得的。该研究具有描述性和定量性，实证分析表明，经济、社会、环境和技术因素与用户使用拼车的决定呈正相关。印尼摘要：本研究旨在探讨共享经济的概念，尤其是拼车。具体而言，本研究旨在确定经济、社会、环境和技术四个因素对个人共同使用三个旅行平台的动机和决定的影响：印尼的UBER、GRAB和Go JEK。基于现有文献，对四种研究假设进行了检验，即（1）经济因素；（2）社会因素；（3）环境因素；（4）技术因素对个人使用拼车服务的动机和决策有积极影响。用于回答研究问题的主要和次要数据。主要数据是通过对355名受访者的在线调查获得的，而次要数据是从各种相关文献中获得的。本研究是描述性和定量的，实证分析表明，经济、社会、环境和技术因素与用户使用共享出行的决定呈正相关。

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DeReMa Development Research of Management Jurnal Manajemen

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