ICT environmentalism and the sustainability game

IF 1.7 3区 文学 0 LANGUAGE & LINGUISTICS Journal of Language and Politics Pub Date : 2023-06-30 DOI:10.1075/jlp.22125.vau
Hunter Vaughan, A. Pasek, N. R. Silcox, Nicole Starosielski
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引用次数: 0

Abstract

Over the past three decades, corporate branding has trended strongly towards environmental conscientiousness and green rhetoric, often heralded under the term “sustainability” – a broad and mutable rhetorical strategy that not only serves industry self-interest but is mobilized by civil society actors as well. This tension is especially apparent in the information communication technologies (ICT) sector. Employing Wittgenstein’s concept of the language-game, this article describes how sustainability has been deployed by tech companies, and how these efforts have also been contested – and strategically mobilized – by activist environmental non-profits and critical scholars seeking to reform tech sector practices. Combining environmental communication, political economy, and discourse analysis, we investigate the conceptualization and communication of sustainability as a discourse within and against the sector.
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信息和通信技术环境主义与可持续发展游戏
在过去的三十年里,企业品牌已经强烈倾向于环境责任感和绿色修辞,通常以“可持续性”一词作为标志——这是一种广泛而多变的修辞策略,不仅服务于行业自身利益,也被民间社会行动者动员起来。这种紧张关系在信息通信技术(ICT)领域尤为明显。本文采用维特根斯坦的语言游戏概念,描述了科技公司如何部署可持续性,以及这些努力如何受到激进的环境非营利组织和寻求改革科技行业实践的关键学者的质疑和战略动员。结合环境传播、政治经济学和话语分析,我们研究了可持续发展的概念化和传播,作为该部门内部和反对该部门的话语。
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来源期刊
CiteScore
2.90
自引率
7.70%
发文量
50
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