{"title":"Why multilateralism is losing ground in audiovisual services in the WTO","authors":"O. Biryukova","doi":"10.17323/1996-7845-2023-01-04","DOIUrl":null,"url":null,"abstract":"Trade in audiovisual services is both aimed at economic purposes and impacts social values of host countries. That is why this sphere has traditionally been one of the most difficult issues in the World Trade Organization (WTO) negotiations and an area of opposed approaches of the US and the EU. The author demonstrates that measures related to cultural policy can inherently shape protectionist trade barriers for support of national companies. Rapid development of technology has expanded the possibilities for the transmission and distribution of audio and visual content. At the same time, existing multilateral trade rules as well as applied classification for audiovisual services are becoming increasingly irrelevant. The article concludes that, on the one hand, the growing market for audiovisual services requires more precise rules for its cross-border trade, on the other hand, the trend towards the formation of regional blocks with specific regulations complicates negotiations (or even common understanding) on the rules for trade in audiovisual services under the WTO.","PeriodicalId":42976,"journal":{"name":"Vestnik Mezhdunarodnykh Organizatsii-International Organisations Research Journal","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vestnik Mezhdunarodnykh Organizatsii-International Organisations Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17323/1996-7845-2023-01-04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"INTERNATIONAL RELATIONS","Score":null,"Total":0}
引用次数: 0
Abstract
Trade in audiovisual services is both aimed at economic purposes and impacts social values of host countries. That is why this sphere has traditionally been one of the most difficult issues in the World Trade Organization (WTO) negotiations and an area of opposed approaches of the US and the EU. The author demonstrates that measures related to cultural policy can inherently shape protectionist trade barriers for support of national companies. Rapid development of technology has expanded the possibilities for the transmission and distribution of audio and visual content. At the same time, existing multilateral trade rules as well as applied classification for audiovisual services are becoming increasingly irrelevant. The article concludes that, on the one hand, the growing market for audiovisual services requires more precise rules for its cross-border trade, on the other hand, the trend towards the formation of regional blocks with specific regulations complicates negotiations (or even common understanding) on the rules for trade in audiovisual services under the WTO.
期刊介绍:
The journal mission is to disseminate Russian and international research in global governance, international cooperation on a wide range of social and economic policies; as well as to create a professional framework for discussion of trends and prognoses in these areas. International Organisations Research Journal publishes academic and analytical papers of Russian and international authors on activities of international multilateral institutions: G8, G20, BRICS, OECD, the World Bank, IMF, WTO, UN, and alliances: European Union, Eurasian Economic Union, Shanghai Cooperation Organisation and others. Analytical and research papers on international cooperation in higher education, trends in higher education developments at the national, regional and global levels are welcomed for reviewing and publication. The journal is aimed at researchers, analysts, practitioners in international affairs and world economics and at a wide audience interested in political issues of international affairs and global development. IORJ supports publications of graduate and postgraduate students, young researchers in Russia and abroad. All IORJ publications are peer-reviewed.