{"title":"The Development of Service Quality and the Business Competitiveness of Wellness Spa in Thailand","authors":"Khorntawatt Sakhonkaruhatdej, Panitnan Sujintavong","doi":"10.26643/rb.v118i10.9458","DOIUrl":null,"url":null,"abstract":"This article studied wellness spa business in Thailand which can be categorized under tourism industry considered to be the main income of Thailand and the drive of the country’s economy. Thai wellness spas have been popular among Thai and foreign tourists. It can be seen that the standard of Thai wellness spas rank high in Asia. The business attracts a great amount of investment and spending in the service industry.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Restaurant Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/rb.v118i10.9458","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
This article studied wellness spa business in Thailand which can be categorized under tourism industry considered to be the main income of Thailand and the drive of the country’s economy. Thai wellness spas have been popular among Thai and foreign tourists. It can be seen that the standard of Thai wellness spas rank high in Asia. The business attracts a great amount of investment and spending in the service industry.
Restaurant BusinessBusiness, Management and Accounting-Tourism, Leisure and Hospitality Management
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Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.
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