{"title":"A Study On Consumer Awareness And Influence Towards Jaisuryas Departmental Stores In Salem City","authors":"S. Kavitha, C. Madhesh","doi":"10.26643/rb.v118i12.12583","DOIUrl":null,"url":null,"abstract":"The objective of this paper is to find out the consumer awareness and influence towards Jaisuryas Departmental Stores in Salem City. A total of 48 consumers of Jaisuryas Departmental Store were surveyed in the two branches of Jaisuryas Departmental Stores at Salem city. Descriptive analysis and Chi-Square were implemented in the study. The result depicts the level of awareness and the various factors which affects the consumer character and behaviour towards the Departmental Stores. This paper reveals the secret of successful retailing such as good quality products, lowest prices and guaranteed satisfaction and overall a pleasant shopping experience will help the departmental stores to achieve great success in retail industry. ","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Restaurant Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/rb.v118i12.12583","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
The objective of this paper is to find out the consumer awareness and influence towards Jaisuryas Departmental Stores in Salem City. A total of 48 consumers of Jaisuryas Departmental Store were surveyed in the two branches of Jaisuryas Departmental Stores at Salem city. Descriptive analysis and Chi-Square were implemented in the study. The result depicts the level of awareness and the various factors which affects the consumer character and behaviour towards the Departmental Stores. This paper reveals the secret of successful retailing such as good quality products, lowest prices and guaranteed satisfaction and overall a pleasant shopping experience will help the departmental stores to achieve great success in retail industry.
Restaurant BusinessBusiness, Management and Accounting-Tourism, Leisure and Hospitality Management
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Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.
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