A Reflective Entrepreneur: Ashok Vasudevan and the Journey of Tastybite

IF 4.1 4区管理学 Q2 MANAGEMENT Journal of Management Inquiry Pub Date : 2021-11-23 DOI:10.1177/10564926211059015

R. Shankar, S. Gopalakrishnan

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Abstract

The literature on entrepreneurship acknowledges that entrepreneurs are both thinkers and doers. While scholars have previously explored entrepreneurs’ cognitions and actions, research on entrepreneurs’ reflective practices remains limited. To stimulate greater scholarly attention on exploring entrepreneurs as reflective practitioners, in this ‘Meet the Person’ article we build on two interviews with the celebrated entrepreneur Ashok Vasudevan. From buying the venture off Unilever and eventually selling it to Mars, Ashok’s journey reflects an entrepreneur’s struggles in growing a venture from an emerging economy (India of the 90s). Tearing down entrepreneurship literature’s stereotypical and mythological lore, Ashok’s journey with Tasty Bite is also a case of why “the” theory of entrepreneurship continues to remain elusive. Three key themes from Ashok’s journey (failure, sustainability, and exit) help highlight the rich possibilities that reflective practice offers to entrepreneurship literature. Implications for the advancement of reflective practice in entrepreneurship research, education, and practice are presented.

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反思型企业家：阿肖克·瓦苏德万与Tastybite之旅

关于创业的文献承认，企业家既是思想家，又是实干家。虽然学者们之前已经探索了企业家的认知和行为，但对企业家反思实践的研究仍然有限。为了激发学术界对探索企业家作为反思型实践者的更多关注，在这篇“与人见面”的文章中，我们以对著名企业家Ashok Vasudevan的两次采访为基础。从从联合利华手中收购合资企业，到最终将其出售给玛氏，阿肖克的历程反映了一位企业家在新兴经济体（90年代的印度）发展合资企业的艰难历程。Ashok与Tasty Bite的旅程打破了创业文学的刻板印象和神话传说，也是创业“理论”仍然难以捉摸的一个例子。Ashok旅程中的三个关键主题（失败、可持续性和退出）有助于突出反思实践为创业文学提供的丰富可能性。提出了在创业研究、教育和实践中推进反思性实践的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Management Inquiry MANAGEMENT-

CiteScore

8.30

自引率

0.00%

发文量

期刊介绍： The Journal of Management Inquiry, sponsored by the Western Academy of Management, is a refereed journal for scholars and professionals in management, organizational behavior, strategy, and human resources. Its intent is to explore ideas and build knowledge in management theory and practice, with a focus on creative, nontraditional research as well as key controversies in the field. The journal seeks to maintain a constructive balance between innovation and quality, and at the same time widely define the forms that relevant contributions to the field can take. JMI features six sections: Meet the Person, Provocations, Reflections on Experience, Nontraditional Research, Essays, and Dialog.