Applying the technology acceptance model to understand hospitality management students’ intentions to use electronic discussion boards as a learning tool

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of Teaching in Travel & Tourism Pub Date : 2020-05-25 DOI:10.1080/15313220.2020.1768621
Edmund Goh, Jun Wen
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引用次数: 27

Abstract

ABSTRACT The main purpose of this study is to understand hospitality management students’ perceptions and motivations around using electronic discussion boards as part of their hospitality course delivery. The technology acceptance model was chosen as the key theoretical framework. Thirty-two undergraduates enrolled in a hospitality degree program were interviewed. Results of exploratory research revealed that seven aspects of perceived usefulness, four aspects of perceived ease of use, and five attitudinal features influenced students’ engagement with the electronic discussion board platform. Ease of posting and reflections on course material were the two most common motivational items. These findings have important implications for higher education institutions regarding the use of electronic discussion boards in hospitality and tourism–related coursework.
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运用技术接受模型了解酒店管理专业学生使用电子讨论板作为学习工具的意图
本研究的主要目的是了解酒店管理专业学生在酒店管理课程中使用电子讨论板的看法和动机。选择技术接受模型作为关键的理论框架。我们采访了32名酒店管理专业的本科生。探索性研究结果显示,感知有用性的7个方面、感知易用性的4个方面和态度特征的5个方面影响了学生对电子讨论板平台的参与。发帖的便利性和对课程材料的反思是两个最常见的激励项目。这些发现对高等教育机构在酒店和旅游相关课程中使用电子讨论板具有重要意义。
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来源期刊
Journal of Teaching in Travel & Tourism
Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
4.30
自引率
12.00%
发文量
32
期刊介绍: The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.
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