Metaphors and metonymies in the multimodal discourse of whaling

IF 0.7 Q2 LINGUISTICS Metaphor and the Social World Pub Date : 2023-01-10 DOI:10.1075/msw.22008.yua

Xiaoben Yuan

引用次数: 1

Abstract

Metaphors and metonymies are considered complex phenomena dependent on various factors. This paper looks at genre (as one of the many factors) to verify to what extent the subjective descriptions of a highly controversial and complex social topic such as whaling can be driven by discourse type. The whaling discourse was chosen because antiwhaling activist NGOs’ have had great success with their extensive social campaigns worldwide, while it is a highly controversial and politically charged topic. These unique features resulted in the emergence of advertising and political cartoons. By examining the similarities and differences between metaphors, metonymies, and other meaning-making tropes such as irony and hyperbole, the observed difference concerns both the intention behind the selection of source domains and a preference for favoring certain evaluative metaphorical expressions in one genre as opposed to another to have a distinct impact on its intended audience.

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捕鲸多模态语篇中的隐喻与转喻

隐喻和转喻是受多种因素影响的复杂现象。本文考察了类型(作为众多因素之一)，以验证对一个极具争议性和复杂的社会话题(如捕鲸)的主观描述在多大程度上可以由话语类型驱动。之所以选择捕鲸话题，是因为反捕鲸活动的非政府组织在全球范围内开展了广泛的社会运动，取得了巨大的成功，而这是一个极具争议性和政治色彩的话题。这些独特的特点导致了广告和政治漫画的出现。通过分析隐喻、转喻和反讽、夸张等其他表达意义的修辞手法之间的异同，我们观察到的差异既涉及到源域选择背后的意图，也涉及到一种体裁中对某些评价性隐喻表达的偏好，而不是另一种体裁对目标受众产生不同的影响。

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来源期刊

Metaphor and the Social World LINGUISTICS-

CiteScore

2.20

自引率

11.10%

发文量

期刊介绍： The journal Metaphor and the Social World aims to provide a forum for researchers to share with each other, and with potential research users, work that explores aspects of metaphor and the social world. The term “social world” signals the importance given to context (of metaphor use), to connections (e.g. across social, cognitive and discourse dimensions of metaphor use), and to communication (between individuals or across social groups). The journal is not restricted to a single disciplinary or theoretical framework but welcomes papers based in a range of theoretical approaches to metaphor, including discourse and cognitive linguistic approaches, provided that the theory adequately supports the empirical work. Metaphor may be dealt with as either a matter of language or of thought, or of both; what matters is that consideration is given to the social and discourse contexts in which metaphor is found. Furthermore, “metaphor” is broadly interpreted and articles are welcomed on metonymy and other types of figurative language. A further aim is to encourage the development of high-quality research methodology using metaphor as an investigative tool, and for investigating the nature of metaphor use, for example multi-modal discourse analytic or corpus linguistic approaches to metaphor data. The journal publishes various types of articles, including reports of empirical studies, key articles accompanied by short responses, reviews and meta-analyses with commentaries. The Forum section publishes short responses to papers or current issues.

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