{"title":"Keep CUP the good work! Is sustainable consumption a promise or all talk?","authors":"C. Tsai, C. Su, Li-Chun Lin, Eric A. Brown","doi":"10.1080/15313220.2022.2056562","DOIUrl":null,"url":null,"abstract":"ABSTRACT Plastic waste has now spread to every corner of the globe. To avoid wreaking additional havoc on our world, wholesale change is needed. Collaboration, creative rewards, forward-thinking businesses, and consumer demand are all needed for viable and sustainable changes. Starbucks believes a call to action is necessary not only to innovate more environmentally friendly solutions but also to share those solutions in response to an almost unavoidable crisis. To this end, Starbucks has introduced Borrow a Cup, a cup rental program in line with its mission of reducing disposable plastics. This case study has implications for teaching by encouraging students to consider how they might deal with a similar situation if they were in the shoes of those executives, as well as practical implications for what hospitality companies can do to halt nature loss and foster an environment-positive economy.","PeriodicalId":46100,"journal":{"name":"Journal of Teaching in Travel & Tourism","volume":"22 1","pages":"415 - 424"},"PeriodicalIF":1.3000,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Teaching in Travel & Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15313220.2022.2056562","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Plastic waste has now spread to every corner of the globe. To avoid wreaking additional havoc on our world, wholesale change is needed. Collaboration, creative rewards, forward-thinking businesses, and consumer demand are all needed for viable and sustainable changes. Starbucks believes a call to action is necessary not only to innovate more environmentally friendly solutions but also to share those solutions in response to an almost unavoidable crisis. To this end, Starbucks has introduced Borrow a Cup, a cup rental program in line with its mission of reducing disposable plastics. This case study has implications for teaching by encouraging students to consider how they might deal with a similar situation if they were in the shoes of those executives, as well as practical implications for what hospitality companies can do to halt nature loss and foster an environment-positive economy.
摘要塑料垃圾现在已经蔓延到全球的每一个角落。为了避免对我们的世界造成更多的破坏,需要进行大规模的变革。合作、创造性奖励、前瞻性企业和消费者需求都是可行和可持续变革所必需的。星巴克认为,呼吁采取行动不仅是为了创新更环保的解决方案,也是为了分享这些解决方案,以应对几乎不可避免的危机。为此,星巴克推出了Borrow a Cup,这是一项杯子租赁计划,符合其减少一次性塑料的使命。这项案例研究通过鼓励学生考虑如果他们站在这些高管的立场上,他们可能会如何应对类似的情况,对教学有影响,也对酒店公司如何阻止自然损失和促进环境积极型经济有实际意义。
期刊介绍:
The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.