La vejez y el género en las telenovelas de mayor audiencia. Argumentos de una propuesta para una telenovela sobre envejecimiento activo a través del entretenimiento educativo

Abstract

: The literature of aging explores the deterioration of the human body, while feminist literature explores the problems of gender equality. According to Sabido & Jara (1989) and Bandura (1973), the media, particularly soap operas, tend to use stereotypes that portray women and the elderly population negatively. Sabido & Jara (1989) use the concepts of education and entertainment to unveil how telenovelas teach societal behavior, allowing a path for social discrimination towards them. Through these concepts, the researchers have demonstrated how the Mexican and Colombian telenovelas negatively portrayed the elderly people, especially women. Such analysis was not done in vain, as it had the purpose of giving agency to the elderly by allowing them to have to power of how they want to be represented in soap operas.