Pub Date : 2021-09-10DOI: 10.24265/cian.2021.n14.08
Rosa María Torres Valdés
{"title":"Papel confiable de las relaciones públicas en procesos de innovación social","authors":"Rosa María Torres Valdés","doi":"10.24265/cian.2021.n14.08","DOIUrl":"https://doi.org/10.24265/cian.2021.n14.08","url":null,"abstract":"","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44097094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-10DOI: 10.24265/cian.2021.n14.06
Julio Hernández-Pajares, Camilla García Biel
{"title":"Análisis y factores de divulgación de información de sostenibilidad en páginas web de empresas cotizadas peruanas","authors":"Julio Hernández-Pajares, Camilla García Biel","doi":"10.24265/cian.2021.n14.06","DOIUrl":"https://doi.org/10.24265/cian.2021.n14.06","url":null,"abstract":"","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44132857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-10DOI: 10.24265/cian.2021.n14.10
Mariana Celis Arévalo
{"title":"El periodismo de investigación en el caso Sodalicio","authors":"Mariana Celis Arévalo","doi":"10.24265/cian.2021.n14.10","DOIUrl":"https://doi.org/10.24265/cian.2021.n14.10","url":null,"abstract":"","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48433564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-10DOI: 10.24265/cian.2021.n14.09
César Alexis Gozzing Takuda
{"title":"Análisis de la cobertura periodística de los diarios ‘La Crónica’, ‘El Comercio’ y ‘Depor’ durante la participación de Perú en la Copa América de 1939, 1975 y 2019","authors":"César Alexis Gozzing Takuda","doi":"10.24265/cian.2021.n14.09","DOIUrl":"https://doi.org/10.24265/cian.2021.n14.09","url":null,"abstract":"","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44071566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.05
Luis Gerardo Doubront Guerrero, Marcel Alejandro Doubront, Andrés Elias Gómez Alfonzo, Investigadora Independiente
El estudio tiene el proposito de dilucidar el abordaje epistemologi-co en la investigacion social para la produccion de teorias cientificas, toman-do en cuenta las debilidades conceptuales en la formacion de investigadores que recurrentemente se reducen entre un abordaje cuantitativo o cualitati-vo como eje orientador del proceso investigativo. La metodologia empleada se enmarco en un enfoque cualitativo, utilizando el metodo hermeneutico-critico que permitio interpretar la informacion en unidades de analisis a traves de fuentes documentales. En este sentido, los hallazgos de la investigacion resenaron la importancia de conocer la percepcion del investigador frente a la realidad social, la relacion entre el investigador y lo investigado para acceder al conocimiento cientifico y la estrategia procedimental del investigador para responder los objetivos del estudio. En conclusion, los enfoques metodologi-cos cuantitativos o cualitativos son el resultado derivado de todo un proceso ontologico, epistemologico y metodologico que orienta la investigacion, ad-quiriendo relevancia solo procedimentalmente.
{"title":"Abordaje epistemológico en la investigación educativa para la producción de teorías","authors":"Luis Gerardo Doubront Guerrero, Marcel Alejandro Doubront, Andrés Elias Gómez Alfonzo, Investigadora Independiente","doi":"10.24265/cian.2021.n13.05","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.05","url":null,"abstract":"El estudio tiene el proposito de dilucidar el abordaje epistemologi-co en la investigacion social para la produccion de teorias cientificas, toman-do en cuenta las debilidades conceptuales en la formacion de investigadores que recurrentemente se reducen entre un abordaje cuantitativo o cualitati-vo como eje orientador del proceso investigativo. La metodologia empleada se enmarco en un enfoque cualitativo, utilizando el metodo hermeneutico-critico que permitio interpretar la informacion en unidades de analisis a traves de fuentes documentales. En este sentido, los hallazgos de la investigacion resenaron la importancia de conocer la percepcion del investigador frente a la realidad social, la relacion entre el investigador y lo investigado para acceder al conocimiento cientifico y la estrategia procedimental del investigador para responder los objetivos del estudio. En conclusion, los enfoques metodologi-cos cuantitativos o cualitativos son el resultado derivado de todo un proceso ontologico, epistemologico y metodologico que orienta la investigacion, ad-quiriendo relevancia solo procedimentalmente.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43227670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.03
Segundo Serrato Sánchez
During the quarantine established by the COVID-19 pandemic, peruvian families extended their hours of attention to television, and demonstrated a preference for programs that present topics related to religiosity and domestic violence. Based on a systematization of audience ratings in Lima and six regions, the perception of young university students regarding the reasons for this preference was investigated. A survey was applied to 100 young university students about the rating registered between March 15 and June 30, 2020, of the soap opera “La rosa de Guadalupe” (in Mexican and Peruvian versions) and the “Nunca mas”. It was concluded that both programs are preferred because they reflect situations that are familiar and resemble reality. It is also evidenced that television is the most influential medium for the dissemination of social patterns, due to its hegemonic presence in homes and due to its great expressive force to transmit messages from daily life.
{"title":"Análisis de la percepción de jóvenes universitarios respecto a la sintonía de programas televisivos con contenido religioso y de conflicto social durante la pandemia COVID-19, Perú 2020","authors":"Segundo Serrato Sánchez","doi":"10.24265/cian.2021.n13.03","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.03","url":null,"abstract":"During the quarantine established by the COVID-19 pandemic, peruvian families extended their hours of attention to television, and demonstrated a preference for programs that present topics related to religiosity and domestic violence. Based on a systematization of audience ratings in Lima and six regions, the perception of young university students regarding the reasons for this preference was investigated. A survey was applied to 100 young university students about the rating registered between March 15 and June 30, 2020, of the soap opera “La rosa de Guadalupe” (in Mexican and Peruvian versions) and the “Nunca mas”. It was concluded that both programs are preferred because they reflect situations that are familiar and resemble reality. It is also evidenced that television is the most influential medium for the dissemination of social patterns, due to its hegemonic presence in homes and due to its great expressive force to transmit messages from daily life.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45191249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.02
Héctor Alberto Melgar Sandoval
This research work shows how the Peruvian sports newspaper De-por.com repeatedly uses clickbait. It is understood as click hook, because of its translation into English; as a strategy of sensationalism to report on the possible transfer of Paolo Guerrero to Boca Juniors between November 2019 and January 2020. This action of the Peruvian newspaper produces a current of disinformation in the digital ecosystem and generates a new language that has as main characteristics: Very attractive and exaggerated headlines with uneven breakdown or content linked to speculation and interpretation. In this way of the use of clickbait is created to be able to inform about transfers or signings of players in international football
{"title":"El clickbait como estrategia del sensacionalismo en Depor.com para informar sobre el caso Paolo Guerrero y su vinculación a Boca Juniors entre noviembre de 2019 y enero de 2020","authors":"Héctor Alberto Melgar Sandoval","doi":"10.24265/cian.2021.n13.02","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.02","url":null,"abstract":"This research work shows how the Peruvian sports newspaper De-por.com repeatedly uses clickbait. It is understood as click hook, because of its translation into English; as a strategy of sensationalism to report on the possible transfer of Paolo Guerrero to Boca Juniors between November 2019 and January 2020. This action of the Peruvian newspaper produces a current of disinformation in the digital ecosystem and generates a new language that has as main characteristics: Very attractive and exaggerated headlines with uneven breakdown or content linked to speculation and interpretation. In this way of the use of clickbait is created to be able to inform about transfers or signings of players in international football","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43772146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.01
F. Morales
The work presented here inquires into the notion of the Aesthetic Arch that flowing the journalistic process; this refers to the construction of a theoretical-methodological spearhead that focuses the intention of aesthetics as a transversal resource in the journalistic process. Journalism and daily life is a relationship that explains the link of their mutual transformations; this means that the journalistic practice must be constantly questioned. From here emerges the general assumption: in every journalistic process permeates a sensitive element that under the influence of the aesthetic status travels a route, determined by the event. The research is inscribed as an exploratory qualitative process, on a socio-cultural perspective. From the aforementioned experience, a methodological theoretical cartography is presented, which under the protection of hermeneutics and grounded theory accounts for the key references of the research.
{"title":"Los andamios de la estética en el periodismo. En los umbrales de la práctica","authors":"F. Morales","doi":"10.24265/cian.2021.n13.01","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.01","url":null,"abstract":"The work presented here inquires into the notion of the Aesthetic \u0000Arch that flowing the journalistic process; this refers to the construction of a \u0000theoretical-methodological spearhead that focuses the intention of aesthetics \u0000as a transversal resource in the journalistic process. Journalism and daily \u0000life is a relationship that explains the link of their mutual transformations; \u0000this means that the journalistic practice must be constantly questioned. From \u0000here emerges the general assumption: in every journalistic process permeates \u0000a sensitive element that under the influence of the aesthetic status travels a \u0000route, determined by the event. The research is inscribed as an exploratory \u0000qualitative process, on a socio-cultural perspective. From the aforementioned \u0000experience, a methodological theoretical cartography is presented, which under \u0000the protection of hermeneutics and grounded theory accounts for the key \u0000references of the research.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47096127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.06
Carla Andrea Portocarrero Reggiardo
espanolDentro del periodismo existen notas criticas e informativas. En estas ultimas, el lector espera encontrar informacion y un enfoque equilibra-do, para asi formar su propia opinion. Sin embargo, en el Peru, durante las elecciones municipales de 2018, en el caso concreto del diario El Comerciorespecto a la candidatura de Daniel Urresti, no fue asi. De las 62 notas infor-mativas publicadas sobre Urresti, cinco de ellas fueron, en realidad, notas criticas, lo que pudo influir en los lectores al momento de tomar posicion. El presente articulo analiza tres de estas cinco notas. El criterio de seleccion ha sido la presencia de un mayor enfasis critico, asi como un uso ampuloso de los mecanismos de la posverdad. La conclusion principal es que estos meca-nismos de posverdad evidencian, mas que la intension de informar, el objeti-vo de criticar e indirectamente influir en los lectores al momento de evaluar la candidatura de Urresti EnglishWithin journalism there are critical and informative notes. In the latter the reader hopes to find information and a balanced approach in order to form his own opinion. However, in Peru, during the municipal elections of 2018, in the case of the newspaper El Comercio regarding the candidacy about Daniel Urresti, it was not. Of the 62 briefing notes published on Urresti, five of them were, in fact, critical notes, which could influence readers when taking a position. This article analyzes three of these five notes, the selection criterion was the presence of a higher critical emphasis and a turgid use post-truth mechanisms. The main conclusion is that these mechanisms post-truth evidence, more than the intention of informing, the objective of criticizing and indirectly influencing readers when evaluating Urresti’s candidacy.
{"title":"Verdad y posverdad en la crítica periodística. Caso: Daniel Urresti y las lecciones del 2018","authors":"Carla Andrea Portocarrero Reggiardo","doi":"10.24265/cian.2021.n13.06","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.06","url":null,"abstract":"espanolDentro del periodismo existen notas criticas e informativas. En estas ultimas, el lector espera encontrar informacion y un enfoque equilibra-do, para asi formar su propia opinion. Sin embargo, en el Peru, durante las elecciones municipales de 2018, en el caso concreto del diario El Comerciorespecto a la candidatura de Daniel Urresti, no fue asi. De las 62 notas infor-mativas publicadas sobre Urresti, cinco de ellas fueron, en realidad, notas criticas, lo que pudo influir en los lectores al momento de tomar posicion. El presente articulo analiza tres de estas cinco notas. El criterio de seleccion ha sido la presencia de un mayor enfasis critico, asi como un uso ampuloso de los mecanismos de la posverdad. La conclusion principal es que estos meca-nismos de posverdad evidencian, mas que la intension de informar, el objeti-vo de criticar e indirectamente influir en los lectores al momento de evaluar la candidatura de Urresti EnglishWithin journalism there are critical and informative notes. In the latter the reader hopes to find information and a balanced approach in order to form his own opinion. However, in Peru, during the municipal elections of 2018, in the case of the newspaper El Comercio regarding the candidacy about Daniel Urresti, it was not. Of the 62 briefing notes published on Urresti, five of them were, in fact, critical notes, which could influence readers when taking a position. This article analyzes three of these five notes, the selection criterion was the presence of a higher critical emphasis and a turgid use post-truth mechanisms. The main conclusion is that these mechanisms post-truth evidence, more than the intention of informing, the objective of criticizing and indirectly influencing readers when evaluating Urresti’s candidacy.","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46291581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-04DOI: 10.24265/cian.2021.n13.04
Tania Karen Santa Cruz Jaime, Miguel Antezana
espanolEste articulo analiza el impacto en la imagen corporativa como producto de la inclusion de miembros de la comunidad de lesbianas, gays, bisexuales y transgenero (LGBT) en un grupo de comercios retail en el Peru. Mediante una metodologia mixta, se busco determinar cuales son las percepciones de los clientes al ver o interactuar con personas de dichas comunidades al momento de visitar tiendas especializadas en ropa; y cual es la influencia de esa interaccion en la formacion de la imagen corporativa de esos establecimientos comerciales. Ante la discriminacion en espacios laborales por la orientacion sexual de sus trabajadores y la ausencia de politicas publicas en favor de las comunidades LGBT, este estudio muestra que la no inclusion se basa mas en prejuicios o estereotipos que en consecuencias directas negativas y que, comunicacionalmente, no hay un perjuicio en la imagen corporativa de las empresas en los publicos con los que interactua. EnglishThis article analyzes the impact on corporate image as a product of the inclusion of members of the lesbian, gay, bisexual and transgender (LGBT) community in a group of retail stores in Peru. Through a mixed methodology, it was sought to determine what are the perceptions of customers when seeing or interacting with people from these communities when visiting specialized clothing stores; and what is the influence of this interaction in the formation of the corporate image of these commercial establishments. Faced with discrimination in work spaces due to the sexual orientation of their workers and the absence of public policies in favor of LGBT communities, this study shows that non-inclusion is based on prejudices or stereotypes that lead to negative direct consequences and that, communicationally, not there is damage to the corporate image of companies in the public with which it interacts
这篇文章分析了在秘鲁的一个零售团体中，女同性恋、男同性恋、双性恋和变性人(LGBT)社区成员的包容对企业形象的影响。通过一种混合方法，我们试图确定顾客在参观专门服装店时看到或与这些社区的人互动时的看法;这种互动对这些商业机构的企业形象的形成有什么影响?致歧视在工作空间orientacion公开政策和工人的不存在性恋社区说,这项研究表明不包容在偏见或成见比依据直接产生负面影响,comunicacionalmente没有损害公司的企业形象在publicos与interactua。本文分析了将女同性恋、男同性恋、双性恋和变性人(LGBT)社区成员纳入秘鲁零售商店群体对企业形象的影响。通过一种混合方法，目的是确定顾客在参观专门服装店时看到或与这些社区的人互动时的看法;以及这种互动对这些商业机构的企业形象的形成有什么影响。Faced with discrimination in work spaces由于to the orientation of their性工作者and the absence of忙,this study of tod社区公共政策》节目that non-inclusion is based on prejudices or stereotypes that lead to的直接后果,and that, communicationally not there is damage to the corporate image of companies in the public with which it interacts
{"title":"Impacto en la imagen corporativa ante la inclusión de comunidades LGBT en tiendas retail en el Perú","authors":"Tania Karen Santa Cruz Jaime, Miguel Antezana","doi":"10.24265/cian.2021.n13.04","DOIUrl":"https://doi.org/10.24265/cian.2021.n13.04","url":null,"abstract":"espanolEste articulo analiza el impacto en la imagen corporativa como producto de la inclusion de miembros de la comunidad de lesbianas, gays, bisexuales y transgenero (LGBT) en un grupo de comercios retail en el Peru. Mediante una metodologia mixta, se busco determinar cuales son las percepciones de los clientes al ver o interactuar con personas de dichas comunidades al momento de visitar tiendas especializadas en ropa; y cual es la influencia de esa interaccion en la formacion de la imagen corporativa de esos establecimientos comerciales. Ante la discriminacion en espacios laborales por la orientacion sexual de sus trabajadores y la ausencia de politicas publicas en favor de las comunidades LGBT, este estudio muestra que la no inclusion se basa mas en prejuicios o estereotipos que en consecuencias directas negativas y que, comunicacionalmente, no hay un perjuicio en la imagen corporativa de las empresas en los publicos con los que interactua. EnglishThis article analyzes the impact on corporate image as a product of the inclusion of members of the lesbian, gay, bisexual and transgender (LGBT) community in a group of retail stores in Peru. Through a mixed methodology, it was sought to determine what are the perceptions of customers when seeing or interacting with people from these communities when visiting specialized clothing stores; and what is the influence of this interaction in the formation of the corporate image of these commercial establishments. Faced with discrimination in work spaces due to the sexual orientation of their workers and the absence of public policies in favor of LGBT communities, this study shows that non-inclusion is based on prejudices or stereotypes that lead to negative direct consequences and that, communicationally, not there is damage to the corporate image of companies in the public with which it interacts","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42557340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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