Language as an Instrument of Social Control and People Management

Abstract

Since ancient times the importance of human language in the process of social management has been very high. The emergence of rhetoric in Ancient Greece and Rome as an art of eloquence and its further development in the theory of argumentation (In the Russian science - the theory of persuasion) contributed to the understanding of language as an instrument of control and management of public opinion. In today's world of information wars, the policy of soft power acquires particular relevance, primarily based on these functions of language. Word is now not only a key tool in information wars, but also one of the most efficient means of defense. Of course, there is already a number of researches on the role and place of language as a management tool, but it is generally dominated by works of foreign scientists. It seems important to follow the development of Russian in-home scientific thought regarding the issues under study, as well as to determine within which sciences at the present stage this issue is being studied. In this regard, the purpose of the research is to streamline approaches to understanding language as a tool of control and management of a society and assess the prospects of language development as an efficient tool of society management, which would help to identify the key aspects for the implementation of efficient language policy of the state in the era of world information wars.