How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention
{"title":"How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention","authors":"Joon Soo Lim, Hua Jiang","doi":"10.1080/1062726x.2023.2253941","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Public Relations Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/1062726x.2023.2253941","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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