Pub Date : 2024-01-01DOI: 10.1080/1062726x.2023.2298864
J. Li, Yeunjae Lee, W. Tao, Dongqing Xu, Enzhu Dong
{"title":"Organizations with True Heart: The Role of Organizational Identity in Shaping Consumer Attributions of Corporate Responsibility to Race (CRR) Motives","authors":"J. Li, Yeunjae Lee, W. Tao, Dongqing Xu, Enzhu Dong","doi":"10.1080/1062726x.2023.2298864","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2298864","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" 8","pages":""},"PeriodicalIF":3.4,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139392441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-18DOI: 10.1080/1062726x.2023.2292989
Nana Kwame Osei Fordjour, David Weiss, Timothy Kwakye Karikari
{"title":"Visual Public Relations and User Fantasies on Facebook: The Case of an African Presidential Inauguration During the COVID-19 Pandemic","authors":"Nana Kwame Osei Fordjour, David Weiss, Timothy Kwakye Karikari","doi":"10.1080/1062726x.2023.2292989","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2292989","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"110 4","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139175213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.1080/1062726x.2023.2285067
Sarah A. Aghazadeh, Luke W. Capizzo, Natalie T. J. Tindall
{"title":"Wrangling in the Marketplace or Bartering in the Bazaar? Adapting Metaphors for Public Relations’ Societal Role","authors":"Sarah A. Aghazadeh, Luke W. Capizzo, Natalie T. J. Tindall","doi":"10.1080/1062726x.2023.2285067","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2285067","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"117 1","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139198216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1080/1062726x.2023.2260513
Nur Uysal
ABSTRACTAs the drive for enhanced diversity, equity, and inclusion (DEI) intensifies in the public sphere, shareholders are increasingly leveraging their influence and resources to proactively advance DEI causes that align with broader societal concerns. However, our understanding of “social” shareholder activism remains rudimentary. To address this gap, this research employs the dialogic engagement framework in public relations to examine the interactions between shareholder activists and corporations on DEI issues. Using a mixed methods research design, the study analyzes social issue shareholder proposals voted on from 2010 to 2022 (n = 1773) and conducts a detailed case study of shareholder activist-corporate engagement. Results indicate shareholders’ emphasis on an array of DEI matters, spanning from racial disparities to LGBTQ+ rights, and their push for increased disclosures, data-driven reports, and comprehensive racial equity audits. The case study underscores the pivotal role of relational, collaborative dialogic engagement within internal stakeholder activism. The study concludes by discussing various theoretical and practical ramifications stemming from the confluence of internal activism, dialogic engagement, and issues management were discussed.KEYWORDS: Dialogic engagementdiversityequityinclusioninternal activisminvestor relationsissues managementshareholder activism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. https://www.costco.com/ceo-message.html2. As You Sow is a nonprofit foundation chartered to promote corporate social responsibility through shareholder advocacy, coalition building, and legal strategies. For more information: https://www.asyousow.org/3. A proxy statement is a document containing the information the Securities and Exchange Commission (SEC) requires companies to provide to shareholders so they can make informed decisions about matters that will be brought up at an annual shareholder meeting. Shareholders can attend the meeting and vote in person or cast a proxy vote.4. A proxy statement is a document that publicly traded companies are required to file with the Securities and Exchange Commission in the United States. The purpose of the proxy statement is to inform shareholders about matters that will be voted on at the company’s annual meeting. Shareholders who are unable to attend the meeting in person can use the proxy statement to vote by proxy, either by mail, phone, or online.5. Participant signed a consent form allowing the audio recording and analysis of their comments. The interview was transcribed and incorporated into the case study findings.6. The EEO-1 Component 1 report is a mandatory annual data collection that requires all private sector employers with 100 or more employees, and federal contractors with 50 or more employees meeting certain criteria, to submit demographic workforce data, including data by race/ethnicity, sex and job categories (U.S. E
摘要随着在公共领域加强多样性、公平性和包容性(DEI)的动力日益增强，股东们越来越多地利用他们的影响力和资源，积极推进与更广泛的社会关注相一致的DEI事业。然而，我们对“社会”股东行动主义的理解仍处于初级阶段。为了解决这一差距，本研究采用公共关系中的对话参与框架来研究股东积极分子与公司在DEI问题上的互动。本研究采用混合方法研究设计，分析了2010年至2022年股东投票表决的社会问题提案(n = 1773)，并对股东积极分子-公司参与进行了详细的案例研究。结果表明，股东们对一系列DEI问题的重视，从种族差异到LGBTQ+权利，以及他们对增加披露、数据驱动报告和全面种族公平审计的推动。该案例研究强调了在内部利益相关者行动主义中关系、协作对话参与的关键作用。本研究最后讨论了内部行动主义、对话参与和讨论的问题管理的汇合所产生的各种理论和实践后果。关键词:对话参与;多元化;包容性;内部活动;;投资者关系;;https://www.costco.com/ceo-message.html2。As You Sow是一家非营利基金会，通过股东倡导、联盟建设和法律策略来促进企业社会责任。更多信息请访问:https://www.asyousow.org/3。委托书是一份包含证券交易委员会(SEC)要求公司向股东提供信息的文件，以便他们就将在年度股东大会上提出的事项做出明智的决定。股东可以亲自出席会议并投票，也可以委托他人投票。委托书是上市公司必须向美国证券交易委员会提交的文件。委托书的目的是告知股东将在公司年会上投票表决的事项。不能亲自出席会议的股东可以使用代理声明通过邮件、电话或在线方式进行代理投票。参与者签署了一份同意书，允许录音和分析他们的评论。这次采访被记录下来，并纳入案例研究的结果中。EEO-1第1部分报告是强制性的年度数据收集，要求所有拥有100名或以上雇员的私营部门雇主，以及拥有50名或以上雇员的联邦承包商，提交人口统计劳动力数据，包括种族/民族、性别和工作类别的数据(美国平等就业机会委员会，2023年)https://www.eeoc.gov/data/eeo-data-collections7。Nia Capital提交给特斯拉的股东提案的全部内容可在SEC文件中查阅:https://www.sec.gov/Archives/edgar/data/1318605/000121465921009522/j913212px14a6g.htm
{"title":"Resolved: Exploring the Role of Dialogic Engagement in Shareholder Activism for Diversity, Equity, and Inclusion","authors":"Nur Uysal","doi":"10.1080/1062726x.2023.2260513","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2260513","url":null,"abstract":"ABSTRACTAs the drive for enhanced diversity, equity, and inclusion (DEI) intensifies in the public sphere, shareholders are increasingly leveraging their influence and resources to proactively advance DEI causes that align with broader societal concerns. However, our understanding of “social” shareholder activism remains rudimentary. To address this gap, this research employs the dialogic engagement framework in public relations to examine the interactions between shareholder activists and corporations on DEI issues. Using a mixed methods research design, the study analyzes social issue shareholder proposals voted on from 2010 to 2022 (n = 1773) and conducts a detailed case study of shareholder activist-corporate engagement. Results indicate shareholders’ emphasis on an array of DEI matters, spanning from racial disparities to LGBTQ+ rights, and their push for increased disclosures, data-driven reports, and comprehensive racial equity audits. The case study underscores the pivotal role of relational, collaborative dialogic engagement within internal stakeholder activism. The study concludes by discussing various theoretical and practical ramifications stemming from the confluence of internal activism, dialogic engagement, and issues management were discussed.KEYWORDS: Dialogic engagementdiversityequityinclusioninternal activisminvestor relationsissues managementshareholder activism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. https://www.costco.com/ceo-message.html2. As You Sow is a nonprofit foundation chartered to promote corporate social responsibility through shareholder advocacy, coalition building, and legal strategies. For more information: https://www.asyousow.org/3. A proxy statement is a document containing the information the Securities and Exchange Commission (SEC) requires companies to provide to shareholders so they can make informed decisions about matters that will be brought up at an annual shareholder meeting. Shareholders can attend the meeting and vote in person or cast a proxy vote.4. A proxy statement is a document that publicly traded companies are required to file with the Securities and Exchange Commission in the United States. The purpose of the proxy statement is to inform shareholders about matters that will be voted on at the company’s annual meeting. Shareholders who are unable to attend the meeting in person can use the proxy statement to vote by proxy, either by mail, phone, or online.5. Participant signed a consent form allowing the audio recording and analysis of their comments. The interview was transcribed and incorporated into the case study findings.6. The EEO-1 Component 1 report is a mandatory annual data collection that requires all private sector employers with 100 or more employees, and federal contractors with 50 or more employees meeting certain criteria, to submit demographic workforce data, including data by race/ethnicity, sex and job categories (U.S. E","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135247456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-27DOI: 10.1080/1062726x.2023.2261576
Jordan Morehouse
ABSTRACTRelationships are complex, multifaceted, and complicated phenomena, both in practice and study. Additionally, while research regarding the ways in which religious organizations practice public relations is growing, this area of public relations scholarship is still in its infancy with a limited understanding regarding the practice of public relations by religious organizations and the outcomes of their efforts. Thus, to contribute to gaps in public relations theorizing on relationship management and engagement, and gaps in the literature on religious organization and stakeholders, this study interviewed 28 megachurch communication employees to assess their relational engagement strategies and goals. Findings reveal that religious organizations encourage the formation of six relationships between five entities through their public relations efforts. This study proposes the Devotional-Promotional Relational Engagement Model as a new model of relational engagement, which highlights the six strategic relationships organizations cultivate.KEYWORDS: Engagementintra-stakeholder relationshipsorganization-public relationshipsrelationship managementreligious organizations AcknowledgementI'd like to acknowledge and thank the Graduate School at the University of North Carolina in Chapel Hill, Thomas Gene Roberts and Jean R. Roberts, and Eli A. and Minnie S. Rubinstein for their generous research awards.Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Thus, all previous research on relationships in the public relations literature, including OPR, is applicable to relational engagement. Again, relational engagement is the repositioning of relationships within an engagement framework, as opposed to an entirely new concept or construct.2. To clarify, an intra-congregational relationship can come first and act as an influential force toward a relationship between the congregant and God. However, participants posit that the relationship with God should come first and take priority over other relationships.3. To clarify, salvation is a term that refers to the “saving” of a person from death and eternal separation from God. Becoming “saved,” or converted to Christianity, occurs when a person believes that Jesus Christ, God’s son, took ownership and punishment of their sin, died as a result of that punishment, was resurrected, and now as a result of Jesus’ actions, the individual can spend eternity in Heaven with God and Jesus.4. While megachurches do benefit from their congregants having a strong relationship with God, or strong friendships within the church, the primary benefit of these relationships rests with the stakeholders themselves.
{"title":"Beyond Dyadic Organization–Public Relationships: Proposing the Devotional-Promotional Relational Engagement Model","authors":"Jordan Morehouse","doi":"10.1080/1062726x.2023.2261576","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2261576","url":null,"abstract":"ABSTRACTRelationships are complex, multifaceted, and complicated phenomena, both in practice and study. Additionally, while research regarding the ways in which religious organizations practice public relations is growing, this area of public relations scholarship is still in its infancy with a limited understanding regarding the practice of public relations by religious organizations and the outcomes of their efforts. Thus, to contribute to gaps in public relations theorizing on relationship management and engagement, and gaps in the literature on religious organization and stakeholders, this study interviewed 28 megachurch communication employees to assess their relational engagement strategies and goals. Findings reveal that religious organizations encourage the formation of six relationships between five entities through their public relations efforts. This study proposes the Devotional-Promotional Relational Engagement Model as a new model of relational engagement, which highlights the six strategic relationships organizations cultivate.KEYWORDS: Engagementintra-stakeholder relationshipsorganization-public relationshipsrelationship managementreligious organizations AcknowledgementI'd like to acknowledge and thank the Graduate School at the University of North Carolina in Chapel Hill, Thomas Gene Roberts and Jean R. Roberts, and Eli A. and Minnie S. Rubinstein for their generous research awards.Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Thus, all previous research on relationships in the public relations literature, including OPR, is applicable to relational engagement. Again, relational engagement is the repositioning of relationships within an engagement framework, as opposed to an entirely new concept or construct.2. To clarify, an intra-congregational relationship can come first and act as an influential force toward a relationship between the congregant and God. However, participants posit that the relationship with God should come first and take priority over other relationships.3. To clarify, salvation is a term that refers to the “saving” of a person from death and eternal separation from God. Becoming “saved,” or converted to Christianity, occurs when a person believes that Jesus Christ, God’s son, took ownership and punishment of their sin, died as a result of that punishment, was resurrected, and now as a result of Jesus’ actions, the individual can spend eternity in Heaven with God and Jesus.4. While megachurches do benefit from their congregants having a strong relationship with God, or strong friendships within the church, the primary benefit of these relationships rests with the stakeholders themselves.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135581613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-20DOI: 10.1080/1062726x.2023.2259523
Rickard Andersson
Strategy is considered one of the most central concepts in public relations research and practice. However, public relations strategizing, i.e., the doing of strategy, remains a black-box concept in public relations and would benefit from additional approaches to theorizing strategy. This conceptual article draws upon strategy-as-practice, practice theory, and the existentialist notion of human modes of being and articulates a theoretical framework describing four modes of strategizing in public relations: (1) absorbed strategizing, (2) deliberate strategizing, (3) deliberative strategizing and (4) abstract strategizing. The first three modes are conceptualized as immersed modes of strategizing in everyday activities, while the fourth is conceptualized as a detached mode of strategizing in strategic planning activities. Then, it draws upon Mintzberg and Waters’ (1984) five types of strategy and situates the four modes of public relations strategizing in strategy formation and realization. The article thereby contributes to theorizing strategy and strategizing in public relations by offering researchers a theoretical framework for researching strategizing in public relations.
{"title":"Public Relations Strategizing: A Theoretical Framework for Understanding the Doing of Strategy in Public Relations","authors":"Rickard Andersson","doi":"10.1080/1062726x.2023.2259523","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2259523","url":null,"abstract":"Strategy is considered one of the most central concepts in public relations research and practice. However, public relations strategizing, i.e., the doing of strategy, remains a black-box concept in public relations and would benefit from additional approaches to theorizing strategy. This conceptual article draws upon strategy-as-practice, practice theory, and the existentialist notion of human modes of being and articulates a theoretical framework describing four modes of strategizing in public relations: (1) absorbed strategizing, (2) deliberate strategizing, (3) deliberative strategizing and (4) abstract strategizing. The first three modes are conceptualized as immersed modes of strategizing in everyday activities, while the fourth is conceptualized as a detached mode of strategizing in strategic planning activities. Then, it draws upon Mintzberg and Waters’ (1984) five types of strategy and situates the four modes of public relations strategizing in strategy formation and realization. The article thereby contributes to theorizing strategy and strategizing in public relations by offering researchers a theoretical framework for researching strategizing in public relations.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136313297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1080/1062726x.2023.2253941
Joon Soo Lim, Hua Jiang
{"title":"How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention","authors":"Joon Soo Lim, Hua Jiang","doi":"10.1080/1062726x.2023.2253941","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2253941","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44083056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-31DOI: 10.1080/1062726x.2023.2250034
P. Plaisance, Marlene S. Neill, Jin Chen
{"title":"Moral Orientations and Traits of Public Relations Exemplars","authors":"P. Plaisance, Marlene S. Neill, Jin Chen","doi":"10.1080/1062726x.2023.2250034","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2250034","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45401136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.1080/1062726x.2023.2251786
D. Mundy, N. Bardhan
{"title":"Charting Theoretical Directions for DEI in Public Relations","authors":"D. Mundy, N. Bardhan","doi":"10.1080/1062726x.2023.2251786","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2251786","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43054650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-23DOI: 10.1080/1062726x.2023.2244619
Scott E. Branton, Astrid M. Villamil, J. Reed
{"title":"Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries","authors":"Scott E. Branton, Astrid M. Villamil, J. Reed","doi":"10.1080/1062726x.2023.2244619","DOIUrl":"https://doi.org/10.1080/1062726x.2023.2244619","url":null,"abstract":"","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":" ","pages":""},"PeriodicalIF":3.4,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47826174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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