Use of social media platforms to assess the socio-psychological characteristics of the Arab world population

Abstract

The paper studies the socio-psychological characteristics of the population of Syria, Egypt, and the Arab world as a whole. The research methodology is based on the analysis of publicly available records in popular social network environments, in comparison with real facts and estimates contained in the modern scientific literature. Based on this analysis, socio-psychological portraits of representatives of individual ethno-social groups were compiled. Methods were also developed to identify the socio-psychological characteristics of the population of these countries. The results of the work can be used in systems for automatic monitoring and analysis of the information space of social media in Arab countries to assess public sentiment, track and study manifestations of extremism and terrorism, develop specialized recommendations for marketing, PR, information security, HR and business development services.