{"title":"Constructing a virtual destination: Li Ziqi’s Chinese rural idyll on YouTube","authors":"Yang Jiao, Mark Zhenhao Meng, Yunzi Zhang","doi":"10.1080/15313220.2022.2096178","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper investigates the key elements of a rural idyll constructed collaboratively by YouTube influencer Li Ziqi and her global audience in order to provide insights on how the imaginaries of a virtual destination help viewers to experience a rural idyll through watching YouTube videos and its implications for rural tourism. We employed grounded theory analysis in analyzing viewer comments to identify several groups of themes that are linked to the theories of Shi Wai Tao Yuan and rural idyll. The paper discusses a rural idyll constructed online and its potential for developing the current system of rural tourism management.","PeriodicalId":46100,"journal":{"name":"Journal of Teaching in Travel & Tourism","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Teaching in Travel & Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15313220.2022.2096178","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This paper investigates the key elements of a rural idyll constructed collaboratively by YouTube influencer Li Ziqi and her global audience in order to provide insights on how the imaginaries of a virtual destination help viewers to experience a rural idyll through watching YouTube videos and its implications for rural tourism. We employed grounded theory analysis in analyzing viewer comments to identify several groups of themes that are linked to the theories of Shi Wai Tao Yuan and rural idyll. The paper discusses a rural idyll constructed online and its potential for developing the current system of rural tourism management.
期刊介绍：
The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.
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