{"title":"Perceptions towards Advertising in Saudi Arabia","authors":"K. Siddiqui, Marwah Adnan Alahmadi","doi":"10.5171/2022.547764","DOIUrl":null,"url":null,"abstract":"This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).","PeriodicalId":37197,"journal":{"name":"IBIMA Business Review","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IBIMA Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2022.547764","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This exploratory research aims to examine the perceptions towards advertising in Saudi Arabia. From earlier studies, sixty items were selected to measure the perceptions towards advertising in Saudi Arabia. Survey methodology was used to solicit the responses from respondents (N = 410).
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