Exploratory study of competitive intelligence in Mexico

Abstract

In order to increase their competitiveness, companies need information forproblem analysis, to develop strategies and for decisions making. One way to achieve this isthrough methodologies, among which competitive intelligence stands out. For Pellissier &Nenzhelele (2013) competitive intelligence is a process or practice that produces anddisseminates actionable intelligence by planning, ethically and legally collecting, processing andanalyzing information from and about the internal and external or competitive environment inorder to help decision-makers in decision-making and to provide a competitive advantage to theenterprise. Because of its importance this paper presents an investigation using a meta-analysismethodology of 72 papers published between 2000 and 2015 of applications of competitiveintelligence in México. In recent years the practice of competitive intelligence has beenincreasing in México, though its use is not yet widespread. This is why it is important todisseminate and promote the growth of competitive intelligence theory.