Volunteer Engageability: A Conceptual Framework

Abstract

In this article, we introduce the concept of “engageability,” which refers to the ability of volunteer-employing nonprofit organizations to engage, motivate, and manage volunteers to maximize their potential and sustain the volunteering human resource. Engageability conceptually complements the two well-established concepts of volunteerability and recruitability. By offering this conceptual framework, we enable volunteer-employing organizations to assess the degree to which they are engaging volunteers and to make improvements in this regard. Engageability questions how organizations that have already recruited volunteers make themselves volunteer-friendly and engage volunteers effectively. Based on the literature, we offer a comprehensive framework that considers a large set of organizational practices from germane to engageability, framing them into four fundamental clusters: (a) value-based (ideological), (b) managerial, (c) physical, and (d) supportive connections. We introduce the conceptual model and provide explanation for each cluster and each with-cluster organizational practices and discuss the potential contribution of this conceptual model.