Emojis e Hashflags: uma análise sóciorretórica da linguagem multissemiótica do Twitter

Abstract

Este artigo apresenta uma analise de emojis mapeados em 15 tuites, nos quais a confluencia de modos semioticos e primordial para a construcao de sentido, para a organizacao sociorretorica do genero discursivo microblog e para a escolha dos emojis. Considerando os pressupostos teoricos de Conole e Dyke (2004), Kress (2010), Kress e van Leeuwen (2006) e Danesi (2017), os tuites foram analisados e os emojis foram categorizados segundo Danesi (2017). A analise revela que, nos tuites examinados, os emojis sao empregados em tres funcoes: sintatica, como pontuacao; semântica, substituindo itens lexicais; e enfatica, como marcadores discursivos. A analise tambem identificou a presenca de hashflags, um novo tipo de hashtag da qual emojis customizados sao acionados. Nas hashflags dos tuites analisados, os emojis atuam como indice simbolico do conteudo semântico-pragmatico da hashtag, evidenciando a interdependencia entre os modos semioticos constitutivos dos tuites, bem como a dinamicidade das affordances do ambiente digital. Emojis and Hashflags: a socio-rhetorical analysis of the Twitter’s multi-semiotic language This paper presents an analysis of emojis mapped in 15 tweets, in which the confluence of semiotic modes is seen as the foundation for meaning construction, for the socio-rhetorical structure of the genre microblog and for the choice of emojis used in the tweets. Based on the theoretical assumptions of Conole and Dyke (2004), Kress (2010), Kress and van Leeuwen (2006) and Danesi (2017), the tweets were analyzed and the emoji were categorized according to Danesi (2017). The analysis reveals that, in the tweets examined, the emojis have been employed according to three functions: syntactic, as punctuation marks; semantic, replacing lexical items; and emphatic, as discourse markers. The analysis also identified hashflags, a new type of hashtag from which custom emojis are triggered. In the hashflags present in the analyzed tweets, the custom emojis act as a symbolic index of the semantic-pragmatic content of the hashtag, thus revealing the interplay between the semiotic modes in the tweets and the dynamic nature of the digital affordances. DOI: 10.28998/2317-9945.2019n63p47-69