The effects of implementation intentions on educational tourism: a protection motivation theory approach

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of Teaching in Travel & Tourism Pub Date : 2021-07-06 DOI:10.1080/15313220.2021.1950102
A. Seow, Yuen-Onn Choong
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引用次数: 1

Abstract

ABSTRACT This study explores the important components of decision-making that influence the behavioural intentions of international students for educational tourism. A total of 367 samples were generated by using quota sampling technique. The partial Least Square approach was applied to assess the measurement model and structural model. Based on the statistical results, perceived severity, perceived vulnerability, response efficacy and perceived self-efficacy are positively related to behavioural intention, whereas response cost is found not to be negatively related to behavioural intention. This empirical paper has contributed to the existing theoretical literature by adopting Protection Motivation Theory to further understand the elements of the decision-making process. The results revealed that, as compared to threat appraisal variables, coping appraisal variables are more significantly associated with behavioural intention. With these prominent findings, the ministry of education and tourism board can gain an insight on international students’ attitude and behaviour related to educational tourism perspective.
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实施意图对教育旅游的影响:保护动机理论研究
摘要本研究探讨了影响国际学生教育旅游行为意向的重要决策因素。采用配额抽样技术共生成367个样本。采用偏最小二乘法对测量模型和结构模型进行评估。统计结果显示,感知严重性、感知脆弱性、反应效能和感知自我效能与行为意愿呈正相关,而反应成本与行为意愿不呈负相关。本文通过采用保护动机理论进一步理解决策过程的要素,对现有的理论文献做出了贡献。结果表明,与威胁评价变量相比,应对评价变量与行为意向的关系更为显著。通过这些突出的发现,教育部和旅游局可以深入了解国际学生对教育旅游的态度和行为。
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来源期刊
Journal of Teaching in Travel & Tourism
Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
4.30
自引率
12.00%
发文量
32
期刊介绍: The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.
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