J. Lehmann, J. Recker, Youngjin Yoo, Christoph Rosenkranz
{"title":"Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment","authors":"J. Lehmann, J. Recker, Youngjin Yoo, Christoph Rosenkranz","doi":"10.25300/misq/2022/16026","DOIUrl":null,"url":null,"abstract":"Digital ventures must navigate a key tension as they design new digital market offerings—that is, products or services that are embodied in digital technologies or enabled by them. On the one hand, digital ventures pursue a vision that builds on what might be possible through the generative potential that digital technology offers; on the other hand, they face an environment in the here and now, with existing customer preferences, extant regulations, and legacy technology. Taking a designing view, we trace how six independent digital ventures in the German financial services industry dealt with this tension as they created their digital market offerings. Our findings suggest that digital ventures enact three designing mechanisms to resolve the tension: bounding the technology scope, transposing through digital objects, and probing the solution space. Through these mechanisms, digital ventures construct a buffer—one that has functional, material, and temporal dimensions—between the vision they gradually realize through their market offering and the here-and-now conditions of the environment that digital ventures enter.","PeriodicalId":49807,"journal":{"name":"Mis Quarterly","volume":" ","pages":""},"PeriodicalIF":7.0000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mis Quarterly","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.25300/misq/2022/16026","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 2
Abstract
Digital ventures must navigate a key tension as they design new digital market offerings—that is, products or services that are embodied in digital technologies or enabled by them. On the one hand, digital ventures pursue a vision that builds on what might be possible through the generative potential that digital technology offers; on the other hand, they face an environment in the here and now, with existing customer preferences, extant regulations, and legacy technology. Taking a designing view, we trace how six independent digital ventures in the German financial services industry dealt with this tension as they created their digital market offerings. Our findings suggest that digital ventures enact three designing mechanisms to resolve the tension: bounding the technology scope, transposing through digital objects, and probing the solution space. Through these mechanisms, digital ventures construct a buffer—one that has functional, material, and temporal dimensions—between the vision they gradually realize through their market offering and the here-and-now conditions of the environment that digital ventures enter.
期刊介绍：
Journal Name: MIS Quarterly
Editorial Objective:
The editorial objective of MIS Quarterly is focused on:
Enhancing and communicating knowledge related to:
Development of IT-based services
Management of IT resources
Use, impact, and economics of IT with managerial, organizational, and societal implications
Addressing professional issues affecting the Information Systems (IS) field as a whole
Key Focus Areas:
Development of IT-based services
Management of IT resources
Use, impact, and economics of IT with managerial, organizational, and societal implications
Professional issues affecting the IS field as a whole
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
