{"title":"Digital Marketing: A Study On Artificial Intelligence On The Effectiveness & Its Influence On Small Retailers & Customer Satisfaction","authors":"J. MadanGowdaK, S. GuruBasavaAradhya","doi":"10.26643/rb.v118i11.11256","DOIUrl":null,"url":null,"abstract":"India, as the global research and development hub for Manufacturing, has enhanced more and more with digital marketing. We are in a society driven by digital technology, such is its impact that there are countries where citizens don’t have running water, but own Smartphones. Digital marketing has an incredible influence on people’s interactions, work purchases, and life habits. The objective of this paper is to study the different facets of artificial intelligence, to understand the influence of digital marketing in customer satisfaction and to understand the influence of digital marketing on small scale retailers concerned to artificial intelligence. Data were collected using a self-administered online questionnaire. Data were collected from a sample of 51 small retailers located in southern part of Pune using convenience sampling method. Digital marketing with the help of Artificial Intelligence makes it easy to rope in customers and also in shaping modern life.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Restaurant Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/rb.v118i11.11256","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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Abstract
India, as the global research and development hub for Manufacturing, has enhanced more and more with digital marketing. We are in a society driven by digital technology, such is its impact that there are countries where citizens don’t have running water, but own Smartphones. Digital marketing has an incredible influence on people’s interactions, work purchases, and life habits. The objective of this paper is to study the different facets of artificial intelligence, to understand the influence of digital marketing in customer satisfaction and to understand the influence of digital marketing on small scale retailers concerned to artificial intelligence. Data were collected using a self-administered online questionnaire. Data were collected from a sample of 51 small retailers located in southern part of Pune using convenience sampling method. Digital marketing with the help of Artificial Intelligence makes it easy to rope in customers and also in shaping modern life.
Restaurant BusinessBusiness, Management and Accounting-Tourism, Leisure and Hospitality Management
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Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.
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