Top management commitment in greening supply chain operations: post-COVID-19 perspectives from an emerging economy

Abstract

Purpose The novel COVID-19 supply chain disruption has globally altered the environmental needs of society. Against this backdrop, this paper aims to examine how top managers are environmentally committed to integrating green supply chain management (GSCM) practices in the operational performance of small- and medium-scale enterprises (SMEs) in Ghana, within the post-pandemic economy. Design/methodology/approach The study used a cross-sectional survey to obtain data from 270 SMEs in Ghana, using partial least squares (PLS) structural equation modelling to test seven hypothesized relationships. Findings The outcome of the analysis revealed that top management environmental commitment has a significantly positive effect on supply chain operational performance. The structural model also revealed that top management environmental commitment has a positive and significant effect on both internal and external GSCM practices. The results further revealed that both internal and external GSCM practices have positive and significant effects on supply chain operational performance. Finally, both internal and external GSCM practices mediate the path between top management environmental commitment and supply chain operational performance. Research limitations/implications The study provides a novel framework which contributes to both theoretical studies and managerial decisions on COVID-19 related supply chain management issues. However, the study was limited to the Ghanaian context, thus, further related studies are required in other contexts. Originality/value This study provides a novel framework by elucidating the intervening role of GSCM practices in the path between top management environmental commitment and supply chain operations in an emerging post-pandemic world context.