{"title":"The Influence of Social Media in Promoting the Tourism and Hospitality Industry: A Case Study of Jordan","authors":"K. Alsardia","doi":"10.26643/rb.v118i12.13087","DOIUrl":null,"url":null,"abstract":"Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Restaurant Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/rb.v118i12.13087","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.
Restaurant BusinessBusiness, Management and Accounting-Tourism, Leisure and Hospitality Management
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期刊介绍：
Restaurant Business is the leading media brand in the commercial foodservice industry, with a focus on entrepreneurship, innovation and growth. Restaurant Business understands the new state of media like no other, recognizing the importance and nuances of each, and helping you retrieve the information you need, wherever, whenever. Each product of Restaurant Business concisely shows growth-minded restaurateurs how to capitalize on trends, new concepts, changes in consumer tastes, new purchasing strategies and peers’ best practices. Our editors track ideas and trends as they develop within key channel segments including high-volume independents, multiunit operators, emerging chains and the top 100 chains, plus their top franchisees.
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