Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification

IF 2 4区管理学 Q3 BUSINESS Sport Marketing Quarterly Pub Date : 2019-12-01 DOI:10.32731/smq.284.122019.02

K. Reifurth, M. Bernthal, Khalid Ballouli, D. Collins

引用次数: 4

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非本土粉丝：地理距离、地理认同和本土竞争对团队认同的影响

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Sport Marketing Quarterly Multiple-

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13.30%

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期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.

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